Amazon ditches GrubHub, taps Uber Eats for Prime

Amazon announced that Prime members will now receive Uber Eats delivery, a shift described by Quartz as a new perk within the subscription. The change replaces GrubHub, ending the previous arrangement that linked the e‑commerce giant to the restaurant‑delivery platform. TechCrunch highlighted the abrupt switch, noting that Amazon has officially dropped GrubHub in favor of Uber Eats.

The partnership arrives as competition in the online food‑delivery market intensifies. The Wall Street Journal framed the move as a strategic alignment amid a growing delivery turf war, while Barron's described the deal as an escalation that could reshape market share among the leading players. Coverage underscores the broader industry trend of major retailers bundling third‑party logistics to deepen subscription value.

Prime subscribers will gain immediate access to Uber Eats’ restaurant network, expanding the range of meals they can order through Amazon’s platform. Uber Eats, in turn, taps the extensive Amazon customer base, a development noted by AP News. The rollout is set to begin shortly, and analysts will watch ordering patterns, restaurant participation, and any further adjustments to delivery partnerships as the market responds.