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Apple reveals pricing for Mac Studio with 512GB of RAM

Apple's $22,299 Mac Studio with half‑a‑terabyte of RAM sparks debate over workstation affordability

By Archynetys Intelligence Desk · Published October 28, 2026 19:31 UTC · Updated October 28, 2026 20:24 UTC

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Oct 28, 19:24 UTC
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Quick answers

What configuration is being priced at $22,299?

The Mac Studio with an M5 Ultra processor and 512 GB of RAM.

How much does the 512 GB RAM upgrade cost on its own?

$15,500, as reported by AppleInsider.

When did the 512 GB model become available for purchase?

Coverage indicates it began shipping on October 28, 2026.

The brief

⚡ Executive Intelligence Takeaways Corroborated across 5 independent newsrooms

Velocity & Diffusion: Coverage exploded across 5 distinct news outlets with 5 published articles, achieving a live velocity of 14.
Primary Driver: Apple's $22,299 Mac Studio with half‑a‑terabyte of RAM sparks debate over workstation affordability
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Apple's latest Mac Studio equipped with 512 GB of RAM carries a price tag of $22,299, placing it in the range of a new‑car purchase. Notebookcheck reports the base price exceeds $22,000, while AppleInsider notes the RAM upgrade alone costs $15,500.

MacRumors and 9to5Mac confirm the $22,299 figure and that the unit is now shipping. Macworld colors the cost as “new car money,” underscoring the premium positioning of the workstation within Apple’s product stack.

Professionals in video production, visual effects, and AI research stand to gain the processing headroom, while smaller studios may find the price prohibitive. Analysts will watch for early sales data and any subsequent configuration tweaks that Apple could announce later this year.

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