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Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators

Instagram is testing 90-minute horizontal videos for podcasters and creators.

By · Published October 26, 2026  17:28 UTC · Updated October 26, 2026  17:28 UTC

5sources
5articles
14velocity
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1h agofirst detected
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44/100 Publishable
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The brief

⚡ Executive Intelligence Takeaways Corroborated across 5 independent newsrooms
  • Velocity & Diffusion: Coverage exploded across 5 distinct news outlets with 5 published articles, achieving a live velocity of 14.
  • Primary Driver: Instagram is testing 90-minute horizontal videos for podcasters and creators.
  • Source Integrity: Verified strictly against primary headline reporting under zero-hallucination protocols.

Instagram is testing the ability to share videos up to 90 minutes long. This move is part of the platform's escalating rivalry with TikTok and YouTube.

The feature, which allows for longer, widescreen videos, is being tested on Apple TV. The Verge notes that Instagram is chasing YouTube with this push for longer videos.

This development is part of the platform's broader video strategy. The feature is currently being tested, with no further information on its release date or availability.

Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (86% supported) Updated 1h ago.

Quick answers

What is Instagram testing?

Instagram is testing the ability to share videos up to 90 minutes long.

Why is Instagram doing this?

This move is part of the platform's escalating rivalry with TikTok and YouTube.

Where can users test the feature?

The feature is currently being tested on Apple TV.

Who reported it (5)

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Topics

Instagram TikTok YouTube Apple TV Video Strategy

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