‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says
Activision exec says GTA 6 and COD Modern Warfare 4 are the two biggest games of 2026.
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Quick answers
What is the 'Call of Duty tax'?
The 'Call of Duty tax' refers to the high expectations surrounding the Modern Warfare 4 game.
Is Activision trying to fix the Call of Duty franchise?
Yes, coverage from The Game Business suggests that Activision is trying to turn things around with a comeback plan for Modern Warfare 4.
How will Activision's comments affect the Zelda game?
It is unclear how Activision's comments will affect the marketing and release plans of the upcoming Zelda game.
The brief
- Velocity & Diffusion: Coverage exploded across 5 distinct news outlets with 5 published articles, achieving a live velocity of 14.
- Primary Driver: Activision exec says GTA 6 and COD Modern Warfare 4 are the two biggest games of 2026.
- Source Integrity: Verified strictly against primary headline reporting under zero-hallucination protocols.
This tax is likely a consequence of the high expectations surrounding the game. According to coverage from Kotaku, Activision is trying to turn things around with a comeback plan for Modern Warfare 4.
The comeback plan is part of a larger effort to revitalize the Call of Duty franchise. Coverage from The Game Business suggests that Activision is focusing on fixing the issues that have plagued the series in recent years.
This includes improving the game's marketing and addressing the high expectations that come with being a major franchise. However, it is unclear how this will affect the game's marketing and release plans.
Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (67% supported) Updated 1h ago.
Coverage (5)
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According to Activision, the press no longer covers Call of Duty the way it used toInstant Gaming News · 3h ago
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Fixing Call of Duty: Inside Activision’s Modern Warfare 4 comeback planThe Game Business · 3h ago
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‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec saysVideo Games Chronicle · 3h ago
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