Kate Middleton, 44, and Martha Stewart, 85, Proved This Dated Denim Trend Is Still a Fall Must-Have—From $17

Fashion editors are reporting a swift move away from traditional black pants and classic blue denim toward a richer, muted denim shade dubbed “Coco” jeans. The style is being positioned as a fall must‑have, with some pairs listed for as little as $17. Harper’s Bazaar describes the trend as replacing all denim styles this autumn, reinforcing the shift across the season.

The shift follows public appearances by Kate Middleton, 44, and Martha Stewart, 85, who were photographed wearing the hue, prompting Instyle to label the denim “still a fall must‑have.” Us Weekly frames the look as a richer alternative to black trousers, while WhoWhatWear urges shoppers to reach for the shade throughout October. Harper’s Bazaar adds a shopping guide, naming six top‑rated “Coco” pairs. Coverage varies on specifics.

Yahoo’s brief headline “Not Blue Jeans” offers no detail on price or style, and only Instyle mentions the $17 entry point. No outlet provides data on consumer response or inventory levels, leaving the depth of market adoption unclear. Future reports will need to confirm whether the trend persists beyond the October season and how pricing evolves.