Ty Gibbs talks grief, being there for Brexton Busch, and hope of M&M's returning to NASCAR

Sports Business Journal reported that M&M’s executives traveled to Bristol Motor Speedway to honor what it called a ‘magical’ 15‑year run supporting Kyle Busch and his team, Joe Gibbs Racing. The appearance places the confectionery brand at the center of a high‑profile NASCAR event, where its continuing involvement could affect both its marketing exposure and the team’s sponsor portfolio.

Subsequent coverage detailed the tribute. wfmynews2.com described a specially prepared M&M’s Kyle Busch tribute car unveiled to the driver’s family before the race, while NASCAR.com quoted Ty Gibbs saying the experience of piloting the tribute would be “something I’ll never forget.” Motorsport.com captured Gibbs speaking about personal grief, his role supporting Brexton Busch, and his optimism that M&M’s might return as a series sponsor. Jayski’s notebook listed the race schedule and related activities.

While the tribute underscores the brand’s historic partnership, Motorsport.com’s mention of a hoped‑for return contrasts with the absence of any confirmed sponsorship announcement in the other reports. The current state is a public homage at Bristol, with Gibbs behind the wheel, but no definitive statement that M&M’s will re‑enter NASCAR’s sponsorship roster.