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Nike falls out of S&P 100 as shares tumble 39% this year

Nike is exiting the S&P 100 after 18 years following a 39% stock drop and a $200 billion wipeout in market capitalization.

By · Published September 11, 2026  07:22 UTC · Updated September 11, 2026  20:18 UTC

6sources
7articles
4velocity
+0%since first seen
47d agofirst detected
Text:
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6distinct sources shown
40velocity measurements
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Measured timeline

📍 Where it landed

Nike exited the S&P 100 after 18 years as its shares fell 39% for the year. Company leaders, including Elliott Hill, worked to quell skepticism about the turnaround while Bloomberg reported the stock remained in the S&P 500.

Coverage then tapered off without a definitive conclusion.

Epilogue added 45d ago, after coverage quieted.

Velocity

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Where it stands

⚡ Executive Intelligence Takeaways Corroborated across 6 independent newsrooms
  • Velocity & Diffusion: Coverage exploded across 6 distinct news outlets with 7 published articles, achieving a live velocity of 4.
  • Primary Driver: Nike is exiting the S&P 100 after 18 years following a 39% stock drop and a $200 billion wipeout in market capitalization.
  • Predictive Outlook: Archynetys algorithmic models forecast this story will fade from trending status over the next 24 hours.
  • Source Integrity: Verified strictly against primary headline reporting under zero-hallucination protocols.

Eighteen years of inclusion in the S&P 100 index have ended for Nike, an index removal reported alongside a $200 billion market-capitalization wipeout by Yahoo Finance. Reporting from KGW established that the athletic brand's shares tumbled 39% this year, precipitating the drop. Inc. noted that leaving the 100-company benchmark subjects the company's turnaround to an even bigger test.

Subsequent reporting added internal fallout and differing assessments of the slump. Bloomberg reported that Nike felt compelled to reassure its executives that its stock remains in the broader S&P 500 index. Outlets offered contrasting narratives for the struggles: Yahoo Finance pointed to business headwinds shared with Lululemon regarding defending extensive market surface area, while Fox News claimed Nike alienated Republican footwear consumers.

Today, Nike leadership is working to stem doubt regarding the path forward. Elliott Hill is aiming to squash skepticism over the firm's turnaround strategy as the retailer attempts to stabilize outside the ranks of the S&P 100.

Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 45d ago.

The reporting (7)

Answered

Why is Nike leaving the S&P 100?

Nike is exiting the index after 18 years following a 39% decline in its share price this year and a $200 billion wipeout in market capitalization.

Is Nike still part of the S&P 500?

Yes, Nike reassured executives that its stock remains listed in the S&P 500 index.

Who is addressing skepticism surrounding Nike's turnaround?

Elliott Hill is working to squash skepticism regarding the company's turnaround strategy.

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Topics

Nike S&P 100 Elliott Hill S&P 500 Lululemon

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