PGA Tour CEO responds after Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver

A golf ad showing a man shoving a woman has sparked a backlash, with sponsors pulling out and events potentially canceled. The ad, created by Good Good Golf, featured a man pushing a woman to the ground over a driver. The PGA Tour CEO criticized the ad, calling it concerning. Callaway, which partnered with Good Good Golf, has apologized for the ad. Retailers Dick's Sporting Goods and Golf Galaxy have pulled Good Good Golf merchandise from their stores.

The Golf Channel has postponed the premiere of its show Big Break, with the title sponsor withdrawing due to the controversy. The PGA Tour has indicated it may drop sponsors involved in the ad. The ad has been widely condemned for depicting domestic violence. The PGA Tour CEO's response underscores the seriousness of the situation. The PGA Tour has stated it will reconsider its relationship with sponsors whose ads are deemed inappropriate.

The controversy has led to significant fallout, including the potential cancellation of a PGA Tour event. The backlash has extended to retailers and broadcasters. Fox News coverage suggests the backlash may have gone too far, noting that stores are pulling merchandise and a PGA Tour event could be canceled. The extent of the fallout and the PGA Tour's final decision on sponsors remain uncertain.