Felicia Day is reviving ‘The Guild’ with a Ren Faire twist thanks to a $5-million Kickstarter

Felicia Day, an early YouTube pioneer, is bringing back her popular web series 'The Guild' with a new movie. The project, which adds a Renaissance Faire twist to the original story, has garnered significant attention and funding. The Atlantic explores the challenges of transitioning from viral videos to blockbuster films. IndieWire and the Los Angeles Times both cover the Kickstarter milestone and the unique approach Day is taking with the new movie.

Hollywood and publishers are increasingly looking to YouTube creators for content, as noted by Ad Age and FIPP. This trend underscores the growing importance of creator-publisher relationships in the entertainment industry. The success of Day's Kickstarter campaign reflects a broader industry shift towards digital content creators. As traditional Hollywood looks to YouTube for fresh ideas, the line between online and mainstream entertainment continues to blur.

The Atlantic's coverage warns of the pitfalls in translating viral success into feature films, suggesting that Day's approach with 'The Guild' will be closely watched. The next steps for the 'The Guild' movie project include completing the funding phase and moving into production. As the movie develops, attention will focus on how Day navigates the challenges of adapting a web series for the big screen, particularly with the added Renaissance Faire element.