Neutrogena Responds to Criticism of Tate McRae’s ‘Post Show Routine’ Video

Neutrogena has responded to criticism of a viral video featuring singer Tate McRae. The video, titled 'Post Show Routine,' shows McRae using Neutrogena products in a comedic and exaggerated manner. The skincare brand has acknowledged the video, with some outlets describing the response as a 'clap back.' The video has sparked conversations about the use of influencers in advertising.

Neutrogena's response has been noted by several entertainment outlets, including People.com, AOL.com, and Parade.com. The Star framed the incident as a wake-up call for brands using influencers. The video's viral nature has put both Neutrogena and McRae in the spotlight, with the brand's response shaping the narrative.

The situation is complicated by the viral nature of the video. While Neutrogena's response has been noted, the long-term impact on the brand's image and McRae's reputation remains uncertain. The video's comedic tone has led to mixed reactions, with some viewers praising McRae's humor and others criticizing the portrayal of Neutrogena products.