Orlando Magic select WFTV Channel 9, TV 27 as new broadcast home

The Orlando Magic and the Charlotte Hornets have officially transitioned to new local broadcast partners for the 2026-27 season, utilizing an over-the-air (OTA) distribution model. The Orlando Magic have selected WFTV Channel 9 and TV 27 as their primary broadcast home, a partnership formalized through Cox Media Group. Concurrently, the Charlotte Hornets have secured an OTA agreement with WSOC TV, identifying Channel 9 and TV64 as their new carriers. Initial reporting from NBA.com and official team statements confirmed that these broadcast changes accompany the release of the 2026-27 regular season schedules for both franchises.

Sports Business Journal verified that both teams reached finalized agreements with Cox Media Group to facilitate these local broadcasts. The transition moves both organizations into a "beam and stream" framework, prioritizing accessible local television coverage over previous distribution methods. Discrepancies in the reporting exist regarding the broader operational scope of these agreements. While several outlets categorize these moves as a localized shift to OTA platforms, Sports Media Watch specifies that the broader intent of these deals is an expectation of a "beam and stream" approach.

Specific details regarding streaming platform integration or potential digital accessibility beyond the named broadcast channels are not yet fully outlined in current documentation. The status of these broadcasts is confirmed for the 2026-27 season, with both the Magic and Hornets schedules now publicly available. The focus for both teams remains the implementation of these new media channels as the regular season approaches. Coverage does not yet specify the full list of available streaming providers or technical specifications for fans looking to access the games via non-traditional broadcast methods.