On Holding shares plunge 22% after Q2 sales miss, lowered growth outlook

On Holding shares plunged 22% after the company missed its Q2 sales targets and lowered its growth outlook. The Swiss sneaker brand has been prioritizing direct-to-consumer sales over wholesale, a strategy that has not yet paid off. Investors are reacting to the news, with shares dropping 17.8% in a single day. The company's decision to throttle wholesale growth has raised questions about its future strategy. The brand's investors may have more questions than answers as they await further developments.

The company's strategy shift has led to growing pains in the U.S. wholesale market. On Holding's decision to prioritize direct-to-consumer sales has not yet translated into the expected financial gains. The brand's investors are left wondering about the company's next steps. The Business of Fashion and WSJ have covered the story, with WSJ focusing on the brand's wholesale growth strategy. The company's next moves will be closely watched.

On Holding's decision to prioritize direct-to-consumer sales over wholesale has not yet proven successful. The brand's investors are awaiting further developments and answers to their questions. The company's strategy shift has raised questions about its future in the U.S. wholesale market.