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GIGABYTE Reportedly Hikes GPU Pricing by Up to 40% in Japan

Gigabyte's GPU price hikes in Japan and China are the latest in a series of increases that have pushed costs up to 2.5 times their launch price

By · Published August 7, 2026  05:53 UTC · Updated August 7, 2026  18:00 UTC

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Questions people are asking

Which companies have raised GPU prices?

Gigabyte and Asus have raised GPU prices in China and Japan.

How much have GPU prices increased?

GPU prices have increased by up to 40% in Japan and around 20% in China.

What is the impact of these price hikes?

The price hikes have led to order cancellations and refunds, with some GPU models now nearly 2.5 times their original launch price.

What happened

⚡ Executive Intelligence Takeaways Corroborated across 5 independent newsrooms
  • Velocity & Diffusion: Coverage exploded across 5 distinct news outlets with 5 published articles, achieving a live velocity of 3.
  • Primary Driver: Gigabyte's GPU price hikes in Japan and China are the latest in a series of increases that have pushed costs up to 2.5 times their launch price
  • Source Integrity: Verified strictly against primary headline reporting under zero-hallucination protocols.

Gamers and PC builders in Japan and China are facing steep price increases for GPUs. The latest hikes come from Gigabyte, which has raised prices by up to 40% in Japan. This follows a similar move in China, where Gigabyte and Asus increased prices by around 20%. The hikes are part of a broader trend of rising GPU costs, with some models now nearly 2.5 times their original launch price.

The price increases are the latest in a series of hikes this year. In Japan, Gigabyte's GeForce and Radeon GPUs are now significantly more expensive. In China, flagship models from both Gigabyte and Asus have seen substantial price jumps. The evidence of these price hikes is clear.

Gigabyte's actions in Japan and China are part of a pattern of increasing GPU costs. The trend has been noted by multiple outlets, including Wccftech, TweakTown, Tom's Hardware, The Next Web, and TechPowerUp. The question remains: will other manufacturers follow suit, and how will consumers respond to these ongoing price increases?

Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (92% supported) Updated 57d ago.

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Topics

Gigabyte GPU price hike Japan China Asus

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