‘The Odyssey’ Craze Continues as New BFI Imax Screenings Sell Out in Under 30 Minutes (EXCLUSIVE)

The British Film Institute's IMAX screenings sold out in under 30 minutes, prompting the extension of showings until the release of Resident Evil in September. This craze has fans eager to experience the film in its highest quality format, with some traveling for the perfect viewing experience. The film's success has sparked discussions about the hype surrounding 70mm film.

LAist spoke with a projectionist who broke down the technical aspects and the allure of 70mm. Meanwhile, The Boston Globe cautioned viewers not to be misled by the 70mm marketing, suggesting that the experience might not live up to the hype. CNBC and Variety have noted the extended run and sell-out shows, indicating strong audience demand.

The next steps for 'The Odyssey' include maintaining the momentum generated by the IMAX screenings. As the film continues to draw crowds, the focus will be on whether the extended run can sustain interest until September. Additionally, the debate over the 70mm experience will likely continue, with more viewers sharing their opinions as they attend the screenings.