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Hasbro announces new partnership with Nintendo for Zelda toys

Hasbro and Nintendo have entered a multi-year partnership to produce toys based on The Legend of Zelda franchise.

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The brief

Hasbro and Nintendo have announced a new multi-year agreement to create toys based on The Legend of Zelda. The collaboration aims to bring the gaming franchise into a new line of physical merchandise.

Coverage from Kotaku, Business Wire, and Yahoo emphasizes the long-term nature of the deal. Toy Habits specifically notes that 6-inch figures are slated for reveal during SDCC 2026.

Future developments center on the upcoming reveal of the first products, with more details expected at the San Diego Comic-Con event.

Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 1h ago.

Quick answers

What is the nature of the Hasbro and Nintendo deal?

It is a multi-year partnership to produce toys based on The Legend of Zelda franchise.

What specific products have been mentioned?

Coverage mentions 6-inch figures.

Where will the first toys be revealed?

According to Toy Habits, they will be revealed at SDCC 2026.

Coverage (8)

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