► Where does the application come from? TikTok ?
In September 2016, ByteDance, a Chinese new technology company, launched Douyin, an application for sharing short videos, from 3 to 60 seconds. On this platform, Internet users film themselves performing a choreography, doing play-back, take up various challenges or present a sketch. They then share their clip which they can embellish with filters or effects – speed up or slow motion, for example – in the hope of making their community of subscribers react.
In 2017, ByteDance is looking for markets outside China by launching TikTok, an international version of the app. He quickly bought his main Chinese competitor Musical.ly and became a real fashion phenomenon on the planet.
► Why is it so successful?
Just three years after its inception, TikTok has been downloaded over a billion times – more than Facebook, Messenger and WhatsApp – and has over 800 million active users worldwide. The application is very successful among young adults since 40% of users are between 16 and 24 years old, but it also and especially entertains the very young generation: in France, 27% of users are girls aged 13 to 17 .
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This new network with a design expressly designed for young people is deserted by adults and the elderly, making it a unique space for staging, free expression and creation for young people. The most influential members can share the messages of their choice with a community in the midst of identity building.
Among the most followed accounts in France are notably that of the young Léa Elui (9 million subscribers), 19 years old and former star of Musical.ly, whose popularity has exploded thanks to her belly dance movements and her messages on self-acceptance; and that of Rose.thr, 17, whose numerous play-backs and choreographies now attract nearly 3.5 million subscribers.
i am so happy 🥺🙈🌴
► Why is it controversial?
Since its creation, the application has been in the sights of several countries. He is criticized for his universe dominated by superficiality and the cult of the body as well as the lack of moderation of the content which is published there, while more and more children are circumventing the rules of registration of the platform, normally prohibited. at less than 10 years.
In February 2019, the Federal Trade Commission (FTC), trade regulator in the United States, ordered the company ByteDance to pay a fine of 5.7 million dollars (4.8 billion euros) for illegal collection. personal data of minors. The company then announced restrictions for users under the age of 13, who now had to have separate experience. More than a year later, around 20 consumer associations claim that the agreement has still not been respected. In India, the application was permanently banned on June 30, 2020.
► What does Donald Trump blame him for?
For several weeks, Tiktok has become the latest symbol of the economic war waged by the United States against Beijing. This time, the application is suspected by the White House of capturing the personal data of its users to share them with the Chinese intelligence services, which the ByteDance group has always defended.
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The CFIUS – an administration responsible for verifying that foreign investments do not threaten national security – examines the case. If the American president has already declared that he wants to ban the application from the United States, no official report has been published for the moment.