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Sudden Disappearance Sparks speculation
The online presence of Vietnamese celebrity Thuy Tien has abruptly vanished,raising eyebrows and fueling speculation. As of the evening of April 6th, both her official fan page and TikTok channel, boasting a combined following of over 5.5 million users,are no longer accessible. attempts to reach the fan page, previously identifiable as “Nguyen Thuc Thuy Tien,” yield a message indicating the account cannot be found. A similar notification appears when attempting to access her popular TikTok channel.

Currently, Thuy Tien’s personal Facebook account remains active. Her moast recent activity involved an apology related to her involvement in advertising for Kera vegetable sweets.
Kera Sweetener Controversy: A Timeline of Events
The vanishing act follows closely on the heels of an declaration by Colonel Tran Quoc Cuong, head of the Department of Inquiry and Criminal Provision Appeals, regarding potential violations linked to Kera-sweetener products. According to investigative police authorities, Ms. Thuy Tien’s involvement in the case is under scrutiny. Authorities have stated thier intention to actively investigate and clarify the situation to determine the appropriate course of action.
Adding to the complexity, on April 4th, investigative authorities in Dak Lak province issued a two-month travel ban for Thuy Tien to facilitate the ongoing investigation related to the Kera vegetable confectionery product. furthermore, the National Competition Commission (under the Ministry of Industry and Commerce) has levied a fine of 25 million VND (approximately $1,000 USD) against her for allegedly failing to provide clear and transparent product details to consumers on social media platforms. This highlights the growing importance of influencer marketing compliance
and the potential legal ramifications for misleading endorsements.
“The investigative authority will actively determine and clarify in the coming time in order to proceed accordingly.”
Colonel Tran Quoc Cuong, Department of Investigation and Criminal Provision Appeals
impact on Film Project and Future Endorsements
The controversy surrounding Thuy Tien has raised concerns about the future of her film project, Deal with the Deal, initially slated for release in June. The film’s official fan page has remained silent in recent days, with the last update posted on March 5th introducing the cast. Some viewers have flooded the page with critical comments, questioning whether the film can proceed given the leading actress’s involvement in multiple scandals. The publisher has yet to issue a statement on the matter.
This situation underscores the potential risks associated with celebrity endorsements. According to a recent study by Statista, consumer trust in celebrity endorsements has declined by 15% in the past year
, highlighting the need for brands to carefully vet their partnerships and ensure compliance with advertising regulations. The Thuy Tien case serves as a cautionary tale for both celebrities and brands navigating the complex landscape of social media marketing and brand reputation management
.
By Archnetys News Team
Digital Disappearance: Thuy Tien’s Online Presence erased
In a sudden turn of events, the social media accounts of Vietnamese celebrity Nguyen Thuc Thuy Tien have vanished, leaving followers puzzled and raising questions about the circumstances surrounding her online absence. As of yesterday evening, attempts to access Thuy Tien’s official TikTok channel, boasting over 5.5 million followers, are met with a stark “Account Not Found” message. Similarly, her official fan page has disappeared. Currently, only Thuy Tien’s personal Facebook account remains active, with her most recent post being an apology related to her promotion of Kera herbal candies.

Legal Scrutiny and the Kera Candy Connection
The disappearance of Thuy Tien’s social media accounts coincides with an ongoing investigation into alleged violations connected to Kera herbal candy products. Oberst Tran Quoc Cuong, head of the Department for Investigation and Prosecution file Evaluation under the Ministry of Public Security’s Investigation Police Office, recently announced that Thuy Tien is implicated in the case. The Investigation Police Agency is actively pursuing the matter and intends to clarify the situation in accordance with regulations.
The Investigation Police Agency is actively pursuing the matter and intends to clarify the situation in accordance with regulations.
Oberst Tran quoc Cuong, Department for Investigation and Prosecution File Evaluation
Prior to this, on April 4th, the Dak Lak Provincial Investigation Agency imposed a two-month travel ban on Thuy Tien to facilitate the investigation into the Kera herbal candy product. Furthermore, the National Competition Commission (under the Ministry of Industry and Trade) fined her 25 million VND for failing to clearly disclose sponsorship information to consumers on social media platforms.
Reputational Fallout and Project Uncertainty
The unfolding scandal threatens to trigger a important crisis for Thuy Tien’s endorsement deals and future projects. One film project,tentatively titled Den Deal abschließen and slated for a June release,is facing considerable uncertainty.The film’s official fan page has remained silent in recent days, with the last update posted on March 5th introducing the cast. Some viewers have even flooded the film’s fan page with negative comments, reflecting the growing public concern.
The impact of celebrity endorsements on consumer behavior is well-documented. According to a recent study by Statista, approximately 60% of consumers trust influencer recommendations, highlighting the potential damage to a brand’s reputation when an endorser faces controversy.In Thuy Tien’s case, the allegations surrounding the Kera candy product could significantly erode public trust, impacting her future career prospects and the success of associated projects.
As the investigation progresses,the future remains uncertain for Thuy Tien. The outcome of the legal proceedings and the public’s perception will undoubtedly shape her career trajectory. Whether she can successfully navigate this crisis and rebuild her reputation remains to be seen. The situation serves as a stark reminder of the responsibilities and potential pitfalls associated with celebrity endorsements in the digital age.
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Sudden Disappearance Sparks Speculation
In a surprising turn of events, the official fan page and TikTok channel of Miss Thuy Tien, boasting over 5.5 million followers, abruptly vanished from the internet on the evening of April 6th.Attempts to access the Facebook fan page, previously under the name Nguyen Thuc Thuy Tien, now yield a message stating, This account cannot be found.
A similar notification appears when trying to access her popular TikTok channel.

Only Personal Account Remains
Currently, only Thuy Tien’s personal Facebook account remains active. Her most recent post was an apology related to her endorsement of Kera herbal candies, adding another layer to the unfolding situation.
Controversy Surrounding Kera Candies
The disappearance of Thuy Tien’s social media accounts occurred shortly after Colonel Tran Quoc Cuong,head of the Department for Investigation and Prosecution of Criminal Acts,announced an investigation into potential violations related to Kera candy products.The Ministry of Public Security’s Investigation Police Agency has indicated that Ms. Thuy tien is connected to the case. Authorities have stated their intention to actively investigate and clarify the matter in accordance with regulations.
The Investigation Police Agency of the Ministry of Public Security has resolute that Ms. Thuy Tien is connected to the case. The investigating agency will actively investigate and clarify in the coming time to handle it according to regulations.Colonel Tran Quoc Cuong, Department for Investigation and Prosecution of Criminal Acts
Public Reaction and Future Implications
The sudden removal of Thuy Tien’s online presence has ignited a flurry of speculation and debate. Social media users have voiced a range of opinions, with some criticizing her work and actions. Questions are also being raised about the potential impact on her upcoming film projects,particularly given past controversies involving the lead actress.As of today, the publisher has not released any statement regarding the matter.
This incident highlights the increasing scrutiny faced by public figures and the potential consequences of endorsements and associations. The investigation into Kera candies and Thuy Tien’s involvement will undoubtedly be closely watched by the public and the media alike.
thuy Tien’s Troubles: Scandals Threaten film Release and Endorsement Deals
By Archnetys News Desk
Legal Scrutiny and Financial Penalties
Vietnamese actress and influencer thuy Tien is currently facing significant challenges that are impacting her career. recent legal actions and public scrutiny are jeopardizing both her upcoming film project and lucrative endorsement deals.
Earlier this month, on April 4th, Dak Lak province’s investigative agency imposed a two-month travel ban on Thuy Tien. This restriction is directly related to an ongoing investigation concerning the Kera herbal confectionery product. The specifics of the investigation remain undisclosed, but the travel ban suggests serious implications for the actress.
adding to her legal woes, the National Competition Commission (under the Ministry of Industry and Trade) has fined thuy Tien 25 million VND (approximately $1,000 USD). This penalty stems from a failure to clearly disclose sponsorship information to consumers on her social media platforms when promoting products. This lack of openness has raised concerns about ethical marketing practices and consumer trust.
Film project in Jeopardy
The repercussions of these scandals are already being felt in Thuy Tien’s professional life. Her film project, tentatively titled Den Deal abschließen
(translated as “closing the Deal”), which was slated for a June release, is now facing considerable uncertainty.
The film’s official fan page has remained largely inactive, with the last update posted on March 5th introducing the cast. This silence has fueled speculation about the film’s future. Furthermore, the fan page has been inundated with critical comments and attacks from viewers questioning whether the film can proceed given the controversies surrounding its lead actress.
The central question remains: Can Den Deal abschließen
still be released in theaters, considering the numerous scandals and controversies that Thuy tien has been embroiled in? As of now, the production company has not issued any official statement addressing these concerns.
Impact on Endorsement Deals and Future Prospects
Beyond the immediate threat to her film project, Thuy Tien’s advertising contracts are also at risk.Brands are increasingly sensitive to the public image of their ambassadors, and controversies can lead to the termination of lucrative deals. The current situation presents a significant crisis for Thuy Tien’s endorsement portfolio.
The impact of scandals on celebrity endorsements is well-documented. for example, in 2024, several major brands dropped a prominent athlete after allegations of misconduct surfaced, resulting in significant financial losses for the athlete. This highlights the potential consequences for Thuy Tien if the current situation is not effectively managed.
The future of Thuy Tien’s career hinges on her ability to navigate these challenges and rebuild public trust. A transparent and proactive approach to addressing the legal issues and ethical concerns will be crucial in mitigating the damage and preserving her professional prospects. The entertainment industry is notoriously unforgiving, and only time will tell if thuy Tien can weather this storm.