Sonora, the Valencian music circuit, organized by Cultura de la Generalitat through the Valencian Institute of Culture, returns to the road from October to March and presents 24 concerts by 20 Valencian artists that in this edition will travel to six locations: ORihuela, Alzira, Aielo de Malferit, Peñíscola, Castelló de la Plana and Alicante.
The artists that are part of this third edition of Sonora are Zoo, Marcel el Marcià, Factoria de Sons, Valmuz and Sedajazz Big Band, Maluks, Valira, Esther, Autoctone, Iruixa-Skargots, Ramonets, Ding Dong System, Mafalda, Santero y los Muchachos, Òscar Briz, Bessarabia, Jordi Sanz, Luis Prado, Joe Pask, Júlia and Sandra Monfort.
The Sonora circuit takes groups and soloists throughout the Valencian territory who were finalists or winners of the previous edition of the Carles Santos Awards of Valencian Music. This year, Sonora will continue with the format launched in the previous edition and will stop at six locations, with different concerts for a month in each of them.
In this way, after the inaugural concert of Zoo in Orihuela on September 30, in the months of October and November, the Valencian cultural capitals, Alzira and Aielo de Malferit, will host different musical proposals of all styles, from family music to ‘jazz’, ‘rock’ or songwriters. In January, Sonora will arrive in Peñíscola and in February it will travel to Castelló de la Plana, with concerts at the Auditori and the Museu de Belles Arts. The circuit will conclude in March in Alicante, with two celebration spaces, the Teatre Arniches and the Auditorium of the University of Alicante.
Marga Landete, deputy director of Music and Popular Culture of the Institut Valencià de Cultura, has highlighted: “In this edition we have maintained the motto that we launched last year for Sonora, music makes you travel, because it is closely linked to the very concept of the circuit : make our artists travel through the territory and consolidate a cycle of concerts that deseasonalises culture, programming concerts in the months when there is usually less offer. Therefore, now Sonora is back on the road with a renewed journey, with new stops and artists and a graphic identity that refers to the journeys we used to take in the car when we were little and where music, in cassette format, was just another passenger. . We travel with music, in the territory and a bit also in time”.
In this edition, the graphic image, which refers to the ‘vintage’ aesthetic of cassette tapes, has been carried out by the Sud+Sud studio and the circuit ‘spot’ is by Tresdeu Media. All Sonora programming can be consulted on the web