Sunday, May 31, 2020

The Tinder of confinement: dating apps reinvent themselves

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The ‘apps‘Dating have been affected by the coronavirus due to confinement measures that prevent’ matches’ from meeting in person. These services have been reinvented by betting on video calling functions, as well as having more chat conversations so that it is still possible to find love in the days of COVID-19.

It is the case ofThe League, a new dating application born before the arrival of the coronavirus but whose format adapts to the needs of the current situation, by allowing its users to communicate through video ‘chats’.

As its creators explain, The League has integration withFacebook and LinkedInto avoid appearing to coworkers, as well as to check the data to avoid false profiles.

However, its most outstanding aspect today is its functionLeague Live, which allows to have a weekly round of three short video appointments of two minutes with people with whom there has been a ‘match’.

It is a system similar to that of the applicationPlenty of Fish,which also includes a 90-second video speed dating mode with which users can continue to contact later.

Video calls

Although it is one of the latest features to reach dating apps, several of the most popular services have already incorporated the possibility for their users to find love throughvideo calls, suitable for the current confinement context.

One of them isBumble, an ‘app’ popular in Anglo-Saxon countries that last summer introduced voice and video calls among users, so that they could get to know each other, for example, by talking about their ‘hobbies’ or their favorite television series.

According to the developers of the application, video calls within the application are one way“Safer”of having appointments, since it avoids that the users have to reveal their telephone number and other personal data.

Video calls are present in many other dating applications such as Facebook Dating – not yet available in Europe-,Lovoothrough its Live function and the ‘app’ popular among the gay Grindr community – although only for paid users -, among others.

Also, there is a variety of video specific dating applications such asZepeel, WHO, Filter Off, Livu, Azar and Wingerly,among many others.

The video in the dating ‘apps’ has been on the rise in recent weeks, and according to Lovoo data provided to Europa Press, only in this service has u taken placen 22 percent increasein videos only in the last week, while video chats grew 25 percent compared to the figures prior to the declaration of a pandemic.

Longer conversations

Tinder and Badoo are currently among the most popular dating apps toworld level.In both cases, it has been observed that quarantine modifies people’s habits and that chat conversations are now longer.

“As a region is more affected by physical isolation measures, the conversations that are established in the app are more numerous and, above all, longer andentertaining“as a Tinder spokesperson says in a statement sent to Europa Press.

In this way, in countries likeSpain and ItalyThere was an increase of up to 25 percent in the conversation on Tinder in mid-March, with a duration that has increased between 10 and 30 percent compared to February.

This ‘app’ does not have a video call function. Instead, it recently opted to launch the feature for free until April 30.Tinder Passport, which is normally reserved only for payment accounts and that allows users to contact anyone in the world, instead of only those in their environment.

For its part, Badoo does have video calls, and the company confirmed in a statement to Europa Press thatThis functionits use has increased by 9 percent compared to the usual figures.

However, on Badoo, too, talks have exploded with confinement. In Spain, the platform “has seen a 12 percent increase in the average messages sent in the country during the peak of impact”, as stated by Pablo Delgado, Marketing Director of Badoo for Spain and Latin America.

The average increase in messages exchanged in this period is greater in women -25 percent- than in men -12 percent-.

Also, the Spanish users of this dating ‘app’ are also havinglonger conversationsamong users who have made ‘match’, with an increase of 22 percent, according to the platform.

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