The “The Power of 3” global campaign to raise awareness of the health benefits of omega 3 fatty acids through the world’s walnut menu will start on March 3rd! | California Kurumi Association Press Release

The California Walnut Association (Headquarters: Folsom, California, CEO: Michelle M. Connelly), an affiliate of the United States Department of Agriculture, which represents California walnut producers and processors, has announced that it will be walnuts from March 3, 2021. We have launched the global campaign “The Power of 3” to promote awareness and understanding of the health benefits of California’s abundant omega-3 fatty acids.

The Power of 3 Campaign

This campaign, which is the second year of this year, is a global menu in collaboration with nine countries, including Japan, Germany, India, South Korea, Spain, Turkey, the United Kingdom, and the UAE, where the association has its representative office, including the United States. It introduces the idea of ​​incorporating omega 3 fatty acid (α-linolenic acid = ALA), which is abundant in walnuts, into daily meals. We will introduce recipes developed by culinary researchers and influencers in each country with various communication tools in each country such as in-store promotions and advertisements, centering on videos and special pages on the association’s homepage. In addition, we will develop consumer participation programs such as photo contests through social media.

Walnuts are the only nuts rich in omega-3 fatty acids (α-linolenic acid = ALA), which are essential fatty acids that are not produced by the body and must be taken from food, improving heart health, cognitive function, and health. Various health benefits related to aging have been reported. Α-linolenic acid (2.5 g), vegetable protein (4 g), dietary fiber (2 g), magnesium, vitamin B6 (0.2 mg) and copper (0.45) that contribute to immune function per grab of a walnut (about 28 g) mg) and manganese (0.1 mg) can be taken.

While maintaining and promoting health due to the prolonged corona sickness is the most important issue for people all over the world, our association spreads the health power of walnuts through “The Power of 3” in Japan as well. We will do our best to contribute to a brighter life as much as possible, and we ask for your support and cooperation in the announcement.

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■ “The Power of 3” Global Campaign Overview

● Period: 1 month from March 3, 2021

● Purpose: Enlighten the plant-derived omega 3 fatty acids (ALA = α-linolenic acid, 2.5g / 28g) contained in walnuts, and eat at least 3 grabs (about 28g per pinch) of walnuts a week to easily improve nutrition. I recommend that

● Special page in Japan: https://www.californiakurumi.jp/powerof3

● Japan representative influencer:

Yuu from Japan

Yuu Cooking Researcher / Vegetable Sommelier / Blogger

About 800,000 Instagram followers @ yuuyuu514

Easy, time-saving, saving, delicious rice even if you are busy ♪ We propose “Rakı Yuru Meshi” that makes it easy and fun.

Many TV appearances such as TV Nishinippon “Momochihama Store”, “FBS Fukuoka Broadcasting” Bali Haya! ZIP! “, And other” Tadaima! “” Kyoukan TV “.

Books “Yuu’s Rakuuma Best Recipe” “Yuu’s Rakuuma Dinner” etc.

● Influencers and recipes representing each country:

The Power of 3 Recipe List

● Instagram Photo Contest:

In Japan, recipes from 9 countries will be divided into 4 regions, and an Instagram photo contest will be held from March 3, 2021. From the cooking photos of the recipes of each country submitted with the hashtag # ShareThePowerof3 # Omega 3 # “country name” according to the theme issued every week, 3 kg of walnuts for 3 people every week, walnut goods for 3 people again Will be presented.

https://www.instagram.com/californiakurumi

● 3 / 3-9: Asia Week (Japan, South Korea, India)

● 3 / 10-16: Middle East Week (Turkey, UAE)

● 3 / 17-23: Europe Week (Spain, Germany, UK)

● 3 / 24-30: America Week

■ What is the California Walnut Commission?

A non-profit organization under the jurisdiction of the California Department of Food and Agriculture (CDFA), consisting of approximately 4,800 walnut producers and approximately 100 walnut processors and distributors in California. Established in 1987, it conducts various surveys, researches, and educational activities that do not involve the sale of products in export destination countries, with a surcharge from producers and activity funds from the United States Department of Agriculture. Overseas, in addition to Japan, we are developing marketing activities in South Korea, China, India, Turkey, UAE, EU, Germany, Spain, the United Kingdom, and Canada. Activities in Japan started in 1986, and its main role is to plan and implement advertisements, PR, sales promotion, research, etc. for the purpose of expanding demand for California walnuts, in order to spread high quality California walnuts. We are developing various marketing activities. Currently, the California walnut industry produces about two-thirds of the walnuts distributed worldwide.

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For health information, recipes, or industry information about California walnuts, please visit our homepage.

[California Kurumi Association Home Page]

English: https://walnuts.org/

Japanese: https://www.californiakurumi.jp/

(Reference material)

■ Science of plant-derived omega 3 fatty acids (ALA = α-linolenic acid)

All omega 3 fatty acids are good for your health, so it’s important to get these good fats from a variety of food sources. Walnuts are the only nuts rich in the vegetable omega 3 fatty acid ALA = α-linolenic acid (2.7g per 30g), so one of the easiest ways to get more ALA in your diet is to go first. Incorporating walnuts into your diet.

● ALA and heart health

Previously seen in studies focused on EPA and DHA, a study published in Advances in Nutrition found that ALA can help improve heart health. .. (* 1) Literature reviews provide evidence that ALA may play a potentially beneficial role in the primary and secondary prevention of cardiovascular diseases such as stroke and heart attack. Researchers are well-managed to take into account current promising data, determine the impact of ALA on the risk of cardiovascular disease, and determine recommended amounts of ALA to be taken for heart health. He pointed out that clinical trials are needed.

● ALA and brain health

A review study published in Progress in Lipid Research evaluated the organizational level of omega 3 DHA formed from ALA. (* 2) Researchers have reported some important discoveries. First, ALA can synthesize EPA, which can contribute specifically to DHA levels in the brain. Evidence from various studies suggests that dietary ALA may meet human requirements for DHA in the body when high concentrations of ALA (at least 1.2 g) are ingested. .. The only way to assess the synthesis of EPA and DHA by ALA ingested by humans is to measure blood levels. The conclusion drawn from this study is that ALA may play a role in maintaining DHA levels in key tissues such as the brain through its conversion process. However, further research is needed to fully understand the effects of this process in the body.

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● ALA and all-cause mortality

One of the largest clinical trials investigating the benefits of the Mediterranean diet has been studied to supplement a fish-rich diet with dietary ALA in elderly Spanish (55-80 years) at high heart risk. People who have been found to have a lower risk of all-cause mortality. (* 3) Specifically, subjects who took at least 0.7% of their daily caloric intake from ALA had a 28% reduction in the risk of all-cause mortality.

* 1 Fleming JA, Kris-Etherton PM. Evidence that α-linolenic acid benefits cardiovascular disease: Comparison with eicosapentaenoic acid and docosahexaenoic acid. Adv Nutr. 2014; 5 (6): 863S-76S. Doi: 10.3945 / an.114.005850.

* 2 Barcelo-Coblijn G, Murphy EJ. Conversion of α-linolenic acid and α-linolenic acid to long-chain n-3 fatty acids: Benefits for human health and the role of maintaining tissue n-3 fatty acid levels. Prog Lipid Res. 2009; 48 (6): 355-74. Doi: 10.1016 / j.plipres.2009.07.002.

* 3 Sala-Vila A, Guasch-Ferre M, Hu FB, et al. Mortality of people who consume large amounts of dietary α-linolenic acid, marine ω-3 fatty acids, and fish: PREvencion con DIeta MEDiterranea (PREDIMED) study Findings from. J Am Heart Assoc. 2016; 5 (1): e002543. Doi: 10.1161 / JAHA.

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