Last week the Rolling Stones opened their own store in the Soho district of London in partnership with Bravado. The first picture impressions show: There is a lot to buy.
On September 9th, the Rolling Stones opened the doors to their world’s first flagship store “RS No. 9 Carnaby ”in the heart of Soho, London, at 9 Carnaby Street.
The store, which was designed in partnership with the Berlin merchandising company Bravado, will house an exclusive mix of collections and collaborations for fans of all ages and will include a station for customizing T-shirts. In an extremely contemporary red and black shop environment, visitors can explore the diverse range of products and at the same time hear the tracks of the world’s greatest rock’n’roll band!
Soho has always embodied rock ‘n’ roll, so Carnaby Street was the perfect place for our own store. We are confident that this exciting project that our friends at Bravado have started will be an unparalleled experience for anyone who comes to London and wants to enjoy it.
The Rolling Stones
Establishing permanent retail space in London at this point is a brave decision, but RS No. 9 Carnaby Street will help the capital’s music tourism to flourish in the long term. One of the most iconic British music brands and bands of all time is behind the launch of this unparalleled experience on London’s historic Carnaby Street in Soho, synonymous with British musical culture since the 1960s.
Rolling Stones fans who are unable to visit the store in person have the opportunity to experience it through a customized online shop.