The French Ubisoft climbs on the stock market after winning the production of a Star Wars video game

Posted on Jan 13, 2021 6:05 PMUpdated Jan 13, 2021, 6:46 PM

It’s a very nice move for the French video game giant. Ubisoft will produce a Star Wars title on behalf of Lucasfilm Games (owned by Disney) which announced on Tuesday that it had also partnered with publisher Bethesda (bought out $ 7.5 billion by Microsoft in September) for the development from a title taken from his Indiana Jones license.

For the first time since 2013, the production of a Star Wars video game will not be the work of Electronic Arts (EA), Ubisoft’s direct rival and one of the other members of the global “Big Four” of the sector. with Activision Blizzard and Take-Two Interactive. If Star Wars is a flagship franchise with worldwide notoriety in cinema and series, its video games are also very popular. Marketed at the end of 2019, Star Wars Jedi: Fallen Order has sold more than 10 million copies since by EA.

“This is the start of a long-term collaboration with Disney and Lucasfilm Games”, rejoiced Yves Guillemot, boss of Ubisoft, in a press release. In detail, it is the Swedish studio Massive Entertainment – which fell into the hands of Ubisoft in 2008 and which notably produced the French publisher’s The Division license – which will take care of the development of the new video game Star Wars.

Ubisoft climbs on the stock market

The creative director of the game will also be Julian Gerighty already at the helm for the title The Division 2, a so-called “triple A” (high-end) production – which had benefited from nearly 100 million euros of development budget – released in 2019. This future Star Wars title will be an open-world narrative game.

For now, it is still at the very beginning of its development and no date of marketing has been mentioned. This did not prevent the markets from rejoicing. On the place of Paris, the title of the French group ended the trading session up by nearly 5.46%. This propelled its capitalization to 10.31 billion euros, its highest level since May 2019. The power of force is with Ubisoft.

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