Goznak announced the official launch of the Tail of Luck online service for smart search for lost pets. The consultant and information partner of the project is the Russian Cynological Federation (RKF). The service allows you to find lost cats and dogs. It is based on a new technology for identifying animals by photography, developed by the company’s specialists. According to the creators’ estimates, the audience of the service could be more than 1.8 million people.
The uniqueness of the service, according to the press service “Goznaka”, lies in the fact that it is able to automatically find the pet you need among hundreds of thousands of ads. The mechanics of the site are based on recognizing and combining the image of an animal in photographs from announcements of lost and found pets. The user places an ad on the site with a photo of the animal, indicates the date and place of its discovery, or lost. At the same time, artificial intelligence automatically scans the ad base, and if the image of the missing animal matches the image of the found one, the system will notify the user about it. The recognition accuracy that the service demonstrates today is over 97% for dogs and over 96.5% for cats.
The technology of digital identification of pets was developed by “Goznak” at the beginning of this year, and was presented to the general public on April 15 at the conference “Technologies and Trust: Protection of Authenticity and Identification”. Since then, the recognition technology has been significantly improved, which made it possible to create a similar service for a wide audience. The process also made it possible to identify cats. The “Tail of Fortune” service is the first and only service for smart search for pets on the Russian market today. Today, the online service is provided free of charge. Anyone can apply for a lost or found pet.
So far, the technology only analyzes ads posted on the Tail of Luck website. At the same time, the project has no goal to form a base of animal photographs. Once a missing pet has been successfully found, related announcements will be removed from public view. In the near future, it is planned to launch a mobile application integrated with the “Tail of Fortune” service. Further development of the project is planned to be carried out on the basis of the mobile version.
“We are proud to present this service to the general public. The underlying technology developed by Goznak is a unique tool for identifying dogs and cats that does not require the use of special equipment. We believe that the transition to digital identification of pets without the need for costly and manipulations that are painful for the pet itself are an important step towards a more humane and responsible society. Development of a culture of responsible attitude towards pets in Russia is our common goal. I am sure that this technology has a great future, and thanks to the “Tail of Fortune” service, people will get a real opportunity to find a lost pet or return the found four-legged friend to the owners, “said Georgy Kornilov, director of the Scientific Research Institute – a branch of Goznak.
V press servicežbe AO “Goznak” reported that they are working on the issue of monetizing the platform in the future. “At the same time, we do not plan to make the service itself paid. The source of monetization can be related products and services placed within the platform“, – explained in press servicežbe JSC “Goznak”.
Architect Softline Digital Lab Ivan Korsakov sure that nThis platform definitely has the potential for monetization. “It is difficult to say whether this platform can work “in a plus”, since the creation of high-quality computer vision algorithms is a rather expensive and long process that requires constant costs to maintain a whole team of developers. But after all, first of all, it is this functionality that will determine how much the platform can help people. It is neural networks, and not a beautiful interface, that is most important here.“, – emphasizes Ivan Korsakov.
According to Ivana Korsakova, bat every step such services exist and new ones are created. “These are services that use face recognition and services for finding similar products and similar images. This year alone, we at Softline Digital have implemented more than 10 projects related to digital identification and comparative analysis of images, using both our own and partner solutions. Now it is very important and these technologies can solve a wide range of tasks.“, – explained Ivan Korsakov.
DDirector for Products and Technologies, T1 Group Alexander Rozhkov says that pAccording to the Mars Petcare study (April 2021), in Russia almost 60% of households have pets, and 20% of respondents have a cat or dog. According to him, the population of cats in Russia is 40.8 million and dogs – 22.6 million. At the same time, thousands of pets are lost every day.“If we talk about monetizing the platform for identifying pets, then it is necessary that the technology used is reliable, effective and recognized as an official pet passport at the legislative level. The pet locator is likely to compete with the widely used GPS trackers, which are most commonly used on collars. Such services are now offered by almost all major Russian cellular operators. Nevertheless, social networks have deeply entered our lives – one of the fastest ways to disseminate information, including electronic announcements. Definitely, the release of a mobile application will increase the chances for the popularization of this service among the target audience.“, – says Alexander Rozhkov.
Alexander Rozhkov notes that sinceAmong the digital innovations used to monitor the location and search for missing pets, various IoT sensors and RFID tags can be noted, which have already proven their effectiveness in agriculture, as well as in scientific research of representatives of the fauna. NSabout him, nBy scanning the chip on the RFID tag, you can find the pet owner’s contact information. This technology is already widely used in the West. “Experts were among the first to actively use technologies for animal photoverification based on computer vision algorithms and ultra-precise neural networks to control the population of Amur tigers. A couple of years ago Microsoft showed an interesting idea for using technology to recognize pets. The so-called face control was used when the pet approached the pet door, thereby preventing other animals from entering the house. For these technologies to become widespread, it is necessary to create an appropriate digital infrastructure – a single portal, an all-Russian database, readers, as well as to provide protection against counterfeiting of the same RFID tags“, – explains Alexander Rozhkov.
ANDExecutive Director of Sibling smart home Mikhail Shklyar is convinced that this andThe initiative is good and interesting, and the development of such digital services, of course, has good prospects for monetization. it, According to him, due to the fact that the use of such platforms is convenient for users and provides them with many advantages. Moreover, as Mikhail Shklyar notes, such services are already in widespread use, and their distribution will only increase in the near future. “More and more emphasis will be placed, including on video surveillance, biometrics and face recognition. Such technologies will be used in a variety of areas, including transport and boards.issystems. As for this service, it has good potential both for development in general and for monetization.“, – says Mikhail Shklyar.
“This identification system is simple, understandable and absolutely not burdensome for owners. If we talk about chipping, then we have to admit that many owners do not microchip their pets due to the fact that we do not have a single accounting system in our country, and the procedure is not mandatory. also negatively affected by poor awareness of the owners: some do not understand why their pet needs a chip if it is always under supervision and the owner is not going abroad with it. camera, which can take a photo of a pet. It is hoped that the simplicity and accessibility of the technology, firstly, will facilitate the process of identifying and registering pets, and secondly, will greatly simplify the process of finding missing pets “, – commented President of the Russian Cynological Federation Vladimir Golubev.