The city tourism of the future – how Zurich can assert itself

The pandemic is particularly hard on city tourism. Swiss cities, however, could emerge stronger from the crisis if they reflect on their qualities and combine them with innovation.

The world is in an unprecedented hold while the bad news chases itself. City tourism is one of the many branches of industry that the pandemic has plunged into an identity crisis. First of all, it can be an advantage if, like Zurich, you have already had some identity crises as a travel destination.

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