Monday, August 10, 2020

The Black Eyed Peas reactivated the tube machine

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Taboo (Jaime Luis Gomez), hat on the skull is the first to connect. It is 6:30 p.m. in France, 9:30 a.m. in Los Angeles where the three Black Eyed Peas live. While waiting for the others, the musician presents to the camera some trophies dating from the group’s beginnings: the first gold disc (for the album Bridging the Gap, in 2000), the first number 1 in the charts (Where is the Love and 2003).

Apl. De-Ap (Allen Pineda Lindo) is the second to appear, cap, big glasses, white shirt. From Will.i.am (William James Adams Jr), the wizard of the band’s sounds, only the voice will be heard. Suddenly, Apl.de.ap also cuts the image and Taboo adopts a digitized background (showing the Golden Gate Bridge).

Containment and the pandemic trivialized interviews and video interventions, but many stars were lynched on social networks for having appeared in luxurious environments while their audience was galley serious.

This is not the time for Black Eyed Peas who regains his throne with repeated hits of tubes after the flop of a (good) hip-hop album which marked their return after a big break and solo projects. The disc close to their musical roots had not found its audience (15,000 in France against 850,000 for the previous one… ..). We no longer expect Black Eyed Peas as a rap group, but as gifted shapers of urban dance.

« Masters of the Sun Vol1. was assumed, assures Will.i.am. This is our committed album. It needs to be done. He talks about what’s going on in the streets today. But we knew we were going to make a pop album afterwards. “

To regain the favor of its largest audience, the trio drew the single Rhythm, last October. An extract from the soundtrack of the film Bad Boys for Life (avec Will Smith). Old showbiz briscard thing, the song is based on a vintage tube (the Rythm of the Life de Corona dating from 1993). More interesting, the vocal guest was the Colombian J. Balvin, already announcing the (scorching) temperature of the album Translations sorti last week: dancing, light and full of rhythms and Latino guests.

« Party like there is no tomorrow », this No tomorrow, the single released a few days before the album. “In today’s circumstances, people need even more to decompress”, se persuade Will.i.am.

“We had already made pieces with Latin elements, ”Recalls Taboo. It was time to go further. “

“One of the roles of Black Eyed Peas is also to make known to our public scenes that they do not know”, supports Will.i.am. If the cute Becky G is loved in Mexico, the rest of the world had not been exposed to it. “ These singers also bring us sensitivities of their generation “, recognizesApl. De-Ap. The three men are still 45 years old. Among the guests, only the Colombian star Shakira, who sings Girl Like Me approach their age.

One voice returns several times, lead or duet: Jessica Reynoso alias J. Rey Soul. “I met her when I was a juror for the first edition of“ The Voice ”Philippines », reminds Taboo. She was on her team, won the radio hook, and above all a place in the group. Well almost.

“J. Rey is part of the family”, elude Taboo and Will.i.am in turn when asked the status of the young woman.

In 2003, the arrival of the blonde singer and actress Fergie, had partly allowed the popular explosion of the group. She did not return after the break. “There is no problem with Fergie, assure Will.i.am. We were the ones who helped her launch her solo career. ” J.Rey is therefore the new face of the Black Eyed Peas, without having the status of full member.

She will be there when the tour can finally take place. The Black Eyed Peas were to tour the summer festivals and were delighted to return to France; “ Individually, we are Americans, but Black Eyed Peas is a French group “, assure Will i am. This is where we have always been at the top of the competition. ” He can’t stop praising their friend ” Tooth “. It is for him that they are still on Universal in France while they signed on Sony for the rest of the world.

” Tooth “ is actually Guenael Geay, the director of international marketing for the record company Polydor: “I met the Black Eyed Peas when I was a young assistant. We did crazy things together, he says. We had 19 singles number 1. The three Stade de France in 2011, it was the first international group to do so. “

During the interview, Will.i.am will speak at length about his admiration for Quincy Jones, musician, producer, revealer of Michael Jackson, still active at 87 years old. The name of U2 is slipped in passing.

« Will says that now either they become U2 and will play in stadiums forever or Kool and the Gang and will go back to playing in clubs, decrypts Guenael Geay. Both are good, but we both prefer the U2 option. “

Will confirme : “We want to return to the Stade de France”. Last and stay on top. The objective is clear.

Translation, Polydor/Universal, 15 titres, 56 mn.

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