The AMMC validates the Atlanta-Sanad merger, the reasons for a deal

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IIt was not until 2020, in the midst of the Covid-19 crisis, for the management of Holmarcom to finally announce its desire to merge the two insurance companies belonging to the holding company. One of the main reasons put forward by the Atlanta management board, in their press release released yesterday, is to achieve synergies at the commercial, technical and financial levels.

Article originally published on June 2, 2020

Consolidate equity

But beyond the arguments officially advanced, two analysts surveyed by TelQuel are advancing the African market. Merging the two entities would make it possible to better attack the continental market on the lookout for possible acquisitions. Nonetheless, this argument is brushed aside by …

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