YouTube has signed agreements with three of the game’s biggest stars in an effort to increase its presence in the live streaming space.
Rachell “Valkyrae” Hofstetter, Elliott “Muselk” Watkins and Lannan “LazarBeam” Eacott will exclusively screen their games on the Google-owned platform.
All were previously active in Amazon’s rival service, Twitch.
YouTube said more than 200 million users watched video-themed content on their platform every day.
“Most people are used to thinking about broadcast wars in terms of Netflix and its rivals, but this is also playing in the games,” said Will Hershey, executive director of Round Hill Investments.
The four main platforms for the transmission of games are:
- Facebook games
YouTube has not disclosed how much each star will be paid to dedicate to its service. But combined, the three players have more than 21 million subscribers.
YouTube gaming chief Ryan Wyat said: “Playing on YouTube has just had its best year yet [and] 2020 is prepared to be even better than 2019 “.
Players in the service earn money through subscriptions and donations from their fans, as well as announcements. YouTube takes a cut of each.
Twitch remains the dominant force in live games, accounting for almost two-thirds of the hours spent watching the activity. But he has lost another talent in recent months.
In particular, player Tyler Blevins, known as Ninja, signed an agreement to leave Twitch in August 2019 and joined Microsoft Mixers, a much smaller service.
Ninja, who rose to fame for playing Fortnite, had 14.7 million followers on Twitch before jumping off the ship.
“Almost every week, we see a new content creator sign a multi-million dollar deal for the broadcast,” said Hershey.
Facebook is also active in this space. He launched Facebook Gaming in 2018 to allow users to stream their games to other users of the social network.
The new YouTube recruits
LazarBeam It has the highest tracking of the three players signed by YouTube.
He already has 12.3 million followers on YouTube. In 2019, his channel was the eighth most watched.
The Australian joined YouTube five years ago, but saw his number of subscribers skyrocket in 2018, when he started making videos of himself playing Fortnite: Battle Royale.
American Valkyrae He had almost a million followers on Twitch, where he was also best known for playing Fortnite.
She said she now planned to “venture into other content areas and grow my brand even more.”
Muselk, another Australian, began making game videos while studying for a law degree.
He has eight million YouTube subscribers and is co-owner of Click Management, a talent agency for creators of digital games.
“The live broadcast is an incredible opportunity both to grow my channel and to have even more meaningful interactions with my audience,” he said.