Photo: Stefan Cioata / Getty Images
How would you feel when buying a used lipstick? What about an eyeshadow palette or a face cream tub? My intestinal response is absolutely no, my concern is mainly focused on hygiene and expiration dates. But what if the product was “professionally disinfected” and costs $ 20 less than the usual price of $ 100?
The resale of beauty, products such as lipstick, skin makeup and perfumes, is now a legitimate market and is beginning to grow on platforms such as Glambot, Poshmark and Ebay. The resale market for second-hand clothing and footwear has exploded in recent years in places like The Real Real thanks to the inclination of consumers for sustainability and affordability. How fashion Deal explained in a new report, these same customer priorities seem to have paved the way for this new beauty-focused aftermarket.
The used beauty and fashion platforms have a lot of overlap. fashion names Ebay as a pillar of restored beauty tools (hair dryers and the like). And Poshmark, the peer resale site, officially launched a makeup buying platform last year.
Like fashion, the market is driven by the “falls” of products, such as a limited edition package or palette. And brands led by influencers that are known for falls (like Jeffree Star or Kylie Jenner) have much higher price tags (double or triple the original price) on resale sites after being sold on the original website .
Separated from these platforms is Glambot. Poshmark and Ebay say they don’t sell used products, but that’s hard to regulate. Poshmark, for example, is based on the “credibility and history of the seller in the resale and authentication of exclusive brands”. Meanwhile, Glambot cleans the products: for example, the top layer is removed from a powder or lipstick with a disinfected blade.
Expiration dates on these sites are also “largely self-regulated.” fashion he writes, which brings me back to my original concern: most of us don’t know how fast our makeup and skin care expires, and resale change for these things would have to be pretty fast.
So, will the future have a Real Real for lipstick? He doesn’t seem to be out of the question, and I don’t think he would be alone if he said he could consider an unexpired La Mer tub, if he had a 50 percent discount.