It's no secret that Apple and Samsung are no longer the only top players in the smartphone industry, especially as more brands are giving them a run for their money with their fair share of specifications and competitive prices. Now, the latest market data seems to prove it.
Technology research firm Gartner Thursday found that the two longtime giants seem to lose their grip on their share of the smartphone market, given that Huawei is now taking 15% of the pie. This places him in third place, coming down immediately behind Samsung and Apple, which dominate respectively with 17% and 16%.
Second CNBC, this growth is particularly surprising, like Huawei's share has increased by 4% in just three months. In addition, Samsung and Apple lost significant market shares in the fourth quarter of the year, with Apple losing 2% and Samsung falling 1%.
Gartner has estimated that Apple has moved 64.5 million iPhone units in the fourth quarter of 2018. Although it is not a small business, in reality it is down 12% compared to the fourth quarter of 2017 which makes it the largest fall in quarterly sales year-over-year from the first quarter of 2016.
With smartphone users in China growing at a good pace, Apple is losing sales there, that's why their market share has taken a step backwards. Anshul Gupta, Senior Research Director of Gartner, said:
"When you look at the flagship smartphones from Huawei, or Oppo and Vivo, they have features that can be found in Samsung's and Apple's flagship smartphones, but at the same time the prices are quite low."
It's as simple as it gets!
Probably not helping Samsung has gone beyond the expensive side of the spectrum with its folding leaflet of US $ 1,980 (about RM8,073), of which we have reported here. Criticism has been spread that its high price will push more customers than ever, although we will have to wait until after its launch date on April 26 to find out if it is true.
When it comes to brand awareness, Gupta explained that people no longer make their nose in Chinese brands, because "they show more and more the same pride of owning a Chinese model as they would with a Samsung or Apple device".
If there is a place where Huawei's smartphone sales have yet to rise, it's in the United States. This is mainly due to the political concerns that have been raised by the government, such as when US officials have warned that Huawei's phones and telecommunications equipment have the potential to be used as espionage for Chinese intelligence. Gupta says: "They don't have much business to come from the United States, especially when it comes to devices," although he says the negative sentiment towards Huawei hasn't done much to dampen global sales. Clearly!
This was definitely an eye catcher for us! Tell us, are you in agreement with these results and are you a Chinese smartphone model yourself? Sound off in the comments below!
Read also: Most of the pre-wedding pictures of the celebrity of M's Anticipate were actually taken by a Huawei phone!