Home tech Sony mixes PlayStation to enhance PlayStation Network

Sony mixes PlayStation to enhance PlayStation Network

Sony is shaking its management structure for its PlayStation business, a move that signals a greater emphasis on the PlayStation Network of the company. Starting April 1, Jim Ryan will become president and CEO of Sony Interactive Entertainment, while the current holder of this position, John Kodera, will become vice president.

While the move will see Ryan and Kodera effectively pass the job titles, the change in senior management is indicative of changing priorities in the PlayStation group.

Sony announced the executive shuffle on Monday, with the CEO and President Kenichiro Yoshida who stated in a press release that the move "will ensure a sustainable evolution of the PlayStation platform and a & # 39; further growth of the network area ".

"I believe this new structure," said Yoshida in a statement, "where Jim will manage the organization and general operations of SIE, and which will allow John to focus on the key mission to further develop the PlayStation Network (PSN) that now an immensely large platform has grown with over 90 million monthly active users worldwide – allowing SIE to further accelerate its innovation and evolution. "

Yoshida signaled his intention to take advantage of the PlayStation Network audience to promote Sony's entertainment activities, namely movies and music, at the start of this year in an interview with the New York Times. In that interview, Yoshida called PSN "a very strong entertainment platform for Sony – very suitable for video and music content", indicating that it was underutilized.

Kodera reiterated this sentiment in an official statement, saying: "I discussed with Yoshida-san the need to drive SIE to the next phase of our rapidly changing environment, and to realize the evolution of the PlayStation platform and further enrich the experiences. of users made possible through the network, which is an essential value that people expect from the entertainment offered by PlayStation. "

Sony appointed Kodera as president and CEO of SIE in October 2017, when the former Head of PlayStation Andrew House announced that he was about to leave the company. Kodera joined Sony in 1992 and worked in the company's portable audio industry. In 2010 he became senior vice president of the newly formed Sony Network Entertainment International, then in 2013 he was promoted to its president. SNEI merged in 2016 with Sony Computer Entertainment to create Sony Interactive Entertainment, with Kodera in charge.

Ryan has been at Sony since 1994 and has held executive positions in the PlayStation industry in Europe. He was one of PlayStation's most exaggerated executives and was an integral part of Sony, achieving a dominant position in Europe and other territories.

"I have seen the PlayStation business grow and change radically from the very first days," Ryan said in a statement, "and I hope to be able to capitalize on this experience to strengthen the foundations of the Game & Network Service business and the development of technology. entertainment that PlayStation offers its committed and passionate community ".

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