SAN DIEGO – (BUSINESS WIRE) – May 16, 2019–
SOCi, a leader in social media and reputation management for multi-location brands, today announced the launch of SOCi Ads MORE. This new solution simplifies the use of multi-location brands and agencies to foster growth through localized social advertising, allowing national and local marketing teams to efficiently reach local audiences and promote dynamic and localized ads hundreds or thousands of locations in minutes.
The digital advertising sector is growing rapidly: according to eMarketer, digital advertising spending in 2019 will exceed traditional advertising spending for the first time, for an estimated total of 129.34 billion dollars in advertising spending by EOY . This trend is on the rise as social media spending is expected to accelerate by 66 percent over the next five years according to The CMO Survey. Moreover, with the decline in the scope and social commitment, social advertising has become an essential tactic for brands and businesses to drive growth through social platforms. It is no longer enough to publish only content on Facebook. With 72% of the brand's involvement in local social pages, multi-location brands must invest in locally targeted paid social ads to more efficiently reach their audience segments in order to increase the reach, engagement and revenue.
While Facebook Ads Manager is an extremely powerful and widely used platform, it is designed for more advanced national advertisers and does not offer multi-site ad solutions. SOCi announcements MORE it fills this gap and immediately simplifies the social advertising distributed on hundreds or thousands of local Facebook pages.
"Today they are making more and more local purchasing decisions, but national brands are struggling to reach and grow their local customer base. We have developed SOCi Ads MORE to help our users seamlessly implement thousands of local announcements that will reach and engage their local customers, "said Afif Khoury, CEO of SOCi." Previously it was almost impossible to manage the creation of hundreds or thousands of creative and advertising accounts localized necessary to do localized social marketing well. As a result, marketing professionals have been forced to use creativity and generalized copies in all their markets. With SOCi Ads MORE marketers can connect more effectively with their local audience and ultimately drive the results and ROI of social marketing that everyone has been looking for ".
SOCi announcements MORE supports localized advertising on Facebook and Instagram and uses the powerful features of Facebook Ads Manager to introduce multi-location workflow ads. SOCi allows national and local teams to create and save a highly targeted local audience or simply reach out to customers near their business locations. To maintain the brand and ensure creative consistency, national managers can create and share dynamic creatives and ad libraries between local teams and agencies that can be immediately promoted in hundreds or thousands of locations.
Ads MORE breaks down the barrier to delivering ads and budgets on thousands of accounts and ad pages. With dynamic images, text and links, as well as the flexibility to set personalized goals per ad, brands and agencies can easily get in front of their local audiences with more relevant creatives that support their local business goals. SOCi's intuitive reporting dashboard also enables teams to monitor advertising spending and performance at national, regional and local levels, collecting key information and improving on-going local advertising strategies.
"Today, the power of localized social advertising is unmatched and with the evolution of the industry, we continue to look for efficient ways to increase efforts for our multi-location brand customers without a lot of manual labor," said Marti Janson, COO, Mindstream Media. "We are excited to start using SOCi Ads MORE to create and promote ads on hundreds of locations for the same brand. The ability to share and reuse advertising creativity, use dynamic images and text and do all this with the flexibility of locally distributed advertising budgets will save time and resources. On the platform, we can publish thousands of advertising campaigns instantly, locally, in a targeted way, without problems. "
SOCi announcements MORE it is available immediately on the SOCi platform. For more information on how to use SOCi Ads MORE To proactively manage your localized social advertising, visit this link.
Information on SOCi
# 60 on the 2018 Inc. 5000 list of the fastest growing companies in America, SOCi is the leading social media and reputation platform created to address the complex workflow needs of highly visible multi-location companies. An award-winning leader in the industry, SOCi has pioneered more than a dozen unique marketing tools to help multi-location brands oversee, maintain and protect their brand nationally while simultaneously reducing their presence to hundreds, sometimes thousands of local pages. For more information on how SOCi can fuel the success of your social media channels while protecting what matters most – your online reputation – visit www.meetsoci.com.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
KEYWORD INDUSTRY: TECHNOLOGY RESTAURANT INTERNET / SEARCH BAR MOTORIZATION OPTIMIZATION RETAIL COMMUNICATIONS MARKETING ADVERTISING
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PUB: 16/05/2019 08:00 AM / DISC: 16/05/2019 08:01 AM