Sony's decision to abandon the long-standing E3 trade show this year was the result of the loss of "impact" of the event over the past few years, told the CNET president of SIE Worldwide Studios and the former SIE president and CEO Shawn Layden.
"When we decided to bring videogames out of the CES, in 1995, during the era of PlayStation 1, E3 served two constituencies," says Layden in the interview. "Dealers and journalists, retailers would come in – you'd see a guy come in and say," I come from Sears and run Hot Wheels, Barbie, VHS and video games. So, what are you talking about? "There was a huge educational component, then you had journalists who had magazines and delivery times and fiddling for the position on the cover, and there was no internet to talk about. period of the year for this nascent industry was exactly what we had to do. "
"Now we have an event in February called Destination PlayStation, where we bring all the resellers and third-party partners to come to know the story of the year. They are doing buying discussions in February. too late to have a discussion about Christmas holidays with retailers, so retailing has really diminished, and now journalists, with the internet and the fact that there's gaming news 24/7, has lost its impact on this. "
"So the fair has become a fair without many commercial activities.The world has changed, but the E3 has not necessarily changed with it."
At the end of last year, Sony announced that it would not hold its annual press conference or make no appearance at E3 2019.
"With the evolution of the industry, Sony Interactive Entertainment continues to look for creative opportunities to engage the community," Sony told Variety at the time. "PlayStation fans represent the world for us and we always want to innovate, think differently and experiment with new ways to delight players, so we decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and we can not wait to share our plans with you. "
The Entertainment Software Association, whose board includes PlayStation, still remains optimistic about its fair.
"The E3 2018 broke the record and we sold both display space and badges for the participants," said Stanley Pierre-Louis, Interim CEO of ESA. "We are confident that, thanks to the continuous creative innovations provided by the member companies, the E3 2019 will offer the same kind of excitement and energy.This year, we are not looking forward to expanding E3 beyond the walls of the LACC is to connect players and participants with incredible video game content in the entire LA Live complex. "
Layden is kicking off the top of this year's dice in Las Vegas with an opening note.