Home tech Samsung expects 8K full-blown competition from 2020

Samsung expects 8K full-blown competition from 2020

According to Han Jong-hee, president of the visual display industry at Samsung Electronics, it is natural that the television industry continues to develop larger screens with higher resolution.

The technology giant said it will meet consumer demand for larger screens and higher resolution through its two-track strategy of quantum-light-emitting diode TV and liquid crystal display.

This year, Samsung has added 98 and 55-inch QLED 8K televisions to the existing 65, 75, 82 and 85-inch screen ranges.

Last year Samsung launched QLED 8K televisions in Korea, Europe, United States and Russia.

A senior Samsung Electronics researcher demonstrates the quality of the resolution of QLED 8K TV at the Suwon R & D center in Gyeonggi province.
Samsung Electronics

In 2019, sales will expand to 60 countries. On Tuesday, starting from Europe, the company will invite potential customers to "Samsung Forum", which will be held in South-West Asia, Central and South America, and in the Middle East, until March. Video content shot in low resolution becomes clearer when played on Samsung's QLED 8K, with the help of its unique quantum processor with artificial intelligence that creates new pixels to fill the image.

"The population is declining and the market is stagnant, but if you look at the big screen TV sales, there's a substantial two-figure percentage growth each year," Han told reporters at the research study. and development of the company in Suwon, Gyeonggi Province, Friday.

The London-based information provider IHS Markit has predicted that 8K will occupy more than 10 percent of the TV market with a 60-inch screen and over 2021.

When inactive, the QLED 8K TV uses the "magic screen" function to blend in. The stand-by mode that mimics wallpaper or environmental colors will cost users 7,000 won ($ 6) a year when they run for three hours a day throughout the year.

The 85-inch model of QLED 8K is currently priced at 26.7 million won – more expensive than the latest Avant models from Hyundai Motor, K3 from Kia Motors and Tivoli from Ssangyong Motor.

Despite the heavy price and gigantic dimensions that occupy most of the wall of a living room, Samsung is sure that the premium TV market will thrive.

"Depending on the way chip manufacturers recover, more companies will launch 8K products," Han predicts, "I expect a real competition in the 8K market starting in 2020".

By declining to offer a specific sales target for 2019, Han promised that Samsung will maintain No. 1 position in the national consumer electronics market that it took from LG Electronics last year.

"Market dominance does not occur only when sales increase, but when it becomes a widespread desire among consumers to own a product," Han said.

"In this respect, 8K televisions will produce faster results than 4K TVs."

Unlike LG, which presented rollable TV screens at the Consumer Electronics Show 2019 in Las Vegas in January, Han did not indicate changes to the form factor for the Samsung display. He only elaborated that the company's customizable 8K micro-LED modules will allow consumers to create their own screen report.

Di Lim Jeong-yeo / The Korea Herald (kaylalim@heraldcorp.com)

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