Google seems to be putting its products on a sugar diet. First, get rid of Android dessert names, now you want Chrome to be free of cookies. Of course, web cookies have gone beyond being useful to the point of being a responsibility. And Google should know, considering how close it is not only to the Web but to the entire advertising industry that corrupted those cookies. Now it is making quite bold movements that will shake that industry by eliminating compatibility with cookies from one of the most used browsers in the world.
To be fair, the browser, more precisely HTTP, cookies began innocently. They developed in the early days of the Web as the only way that sites could retain certain information, such as the choices you made or even your login status, on all visits. He did it by saving a large amount of data (hence the name) that contains that information that he could then read on the next visit.
Over the decades (yes, so much time has passed), sites and technologies have been developed to abuse that simple purpose of becoming a way for services, especially advertisers, to track the activities of Users to “serve them better.” These ads, which are also part of Google’s core business, have become opportunities for less aware agents to compromise privacy and even user safety.
That Google is working to combat these intrusive cookies is not a secret for now, but it is a surprise that it is announcing a more aggressive schedule to stop admitting such Chrome cookies. He estimates that he can activate the switch within two years, with tests for new systems from the end of this year.
Of course, he will not quit smoking, and is developing new technologies and rules that would still give space to own cookies to breathe. After all, it is really only after third-party cookies and will allow those who comply with their rules to operate normally. This may not suit some parts, even Google’s own advertising partners. Undoubtedly, there will be complaints about how Google will have strong compliance or risk sites and ads that will not work in Google Chrome by 2022.