Home tech Anchor Electricals is now Panasonic Life Solutions

Anchor Electricals is now Panasonic Life Solutions


Panasonic Life solutions will enter the modular kitchen category.

Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic, today announced the modification of its legal entity a Panasonic Life Solutions India Private Limited with effect from 1 April 2019. With this, the brand has also changed its corporate identity from & # 39; Anchor by Panasonic & # 39; to & # 39; Panasonic & # 39 ;. This alteration expresses his vision of "Achieving a better and comfortable life with man-oriented solutions".

Anchor Electricals has been a leader in the consumer electronics industry for over five decades and has sold a wide range of electrical products through its dealer and distributor network throughout the country. Anchor has been a leader in the field of wiring devices and also has a significant presence in electrical panels, cables and tapes, conduits, lighting, solar panels, homes, power tools and indoor air quality (IAQ). However, the positioning for the two main brands remains the same, with Anchor pointing to the value for money segment and Panasonic targeting the premium segment of the market.

Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited stated: "We are one of the main players in the production and sale of electrical and construction materials. Our products are made with innovative and innovative Japanese technologies and occupy a unique position in the market. We are pleased to present our new corporate identity which will help us strengthen our position in our segment. With this change, we will position the brand as one that would address the expectations of modern consumers in India. "

Tetsuyasu Kawamoto, joint managing director, Panasonic Life Solutions India Private Limited stated "At Panasonic Life Solutions India Private Limited, we aim to offer our consumers exceptional products and services for all categories. With the new name, our goal will be to transform the vision of" Creating a better and more comfortable life with solutions oriented towards " Man to "reality".

Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India Private Limited stated "Changing the name of the company is a step towards a transformation era. Through Panasonic Life Solutions India Private Limited, our goal is to increase brand appeal among our existing consumers and improve our consumer reach. At the core, the Anchor brand will satisfy consumers of money, while Panasonic will focus on providing a complete energy-saving solution, a comfortable and safe life. "

With this step, the Panasonic Life Solution Private Limited brand will also enter a new category, introducing a new novelty of its modular kitchen type, which is on the threshold of its launch in India.


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