TCL announced the European launch of its SQD-Mini LED X11L television series, marking a significant step in its strategy to dominate the premium large-screen market amid explosive growth in Mini LED technology.
The rollout follows TCL’s strong performance in 2025, during which it shipped approximately 3.95 million Mini LED TV units globally, securing a 31.1% market share and ranking first worldwide in that segment, according to Omdia data cited across multiple sources.
The new X11L models, available in 75-, 85-, and 98-inch variants, are built on TCL’s proprietary SQD-Mini LED technology, which the company describes as its most advanced display innovation to date. Stefan Streit, CMO of TCL Europe, stated that the X11L eliminates the traditional trade-off between LED brightness and OLED depth by delivering both simultaneously.
Technically, the televisions feature thousands of independently controlled local dimming zones, with the 98-inch model supporting up to 20,736 zones — a configuration TCL claims minimizes halo effects and preserves detail in high-contrast scenes. Peak HDR brightness reaches 10,000 nits, a level the sources describe as exceptionally high for consumer displays.
Color performance covers 100% of the BT.2020 color gamut across all scenes, while viewing angles are enhanced through the use of WHVA 2.0 Ultra panels. The native 144Hz refresh rate positions the X11L as suitable for fast-moving content such as sports and gaming, a point emphasized in all three sources.
Audio is handled by an integrated system developed in collaboration with Bang & Olufsen, designed to deliver immersive sound without requiring an external soundbar — a claim TCL makes to differentiate the product in a market where premium audio often necessitates additional hardware.
Design-wise, the X11L measures just 2 cm in thickness with a flat rear profile, and TCL notes that the larger models include a reinforced structure to maintain panel integrity, addressing engineering challenges associated with large-format displays.
The launch aligns with broader consumer trends: average screen size for purchased televisions is increasing by 1.2 inches annually, and demand for large-screen Mini LED TVs is rising across all markets, driven by consumer preference for cinematic experiences at home.
TCL’s leadership in large-screen TVs is further underscored by its global top ranking in shipments of 75-inch and larger models, with 4.938 million units sold in 2025, representing a 19.1% share of that segment.
How TCL’s SQD-Mini LED technology compares to competing display approaches
Unlike conventional LED-backlit LCDs, which struggle with brightness in well-lit rooms, or OLEDs, which can face limitations in peak luminance and long-term burn-in risks, TCL’s SQD-Mini LED aims to combine the brightness of LED with the contrast and black levels typically associated with OLED, using dense mini-LED arrays and precise local dimming to bridge the gap.
What the 10,000-nit brightness claim means for real-world viewing
A peak brightness of 10,000 nits allows the X11L to maintain vivid HDR highlights even in brightly lit environments, reducing the need for controlled lighting conditions and enhancing the visibility of specular details such as sunlight reflections or metallic surfaces in film and gaming content.
Why the collaboration with Bang & Olufsen matters for the TV’s audio positioning
By integrating Bang & Olufsen-tuned audio directly into the TV chassis, TCL seeks to eliminate a common pain point in home theater setups — the need for external soundbars — while targeting consumers who prioritize audio fidelity but prefer minimalist, all-in-one solutions.
Is the TCL X11L SQD-Mini LED available for purchase in Europe now?
Yes, TCL has announced the launch of the X11L SQD-Mini LED series in Europe, with availability beginning following the announcement; specific retail dates and pricing were not disclosed in the sources.
How does the X11L’s dimming zone count affect image quality?
The 98-inch model’s 20,736 dimming zones allow for extremely granular control over backlighting, which TCL states helps prevent blooming around bright objects and preserves shadow detail in high-contrast scenes, improving overall image fidelity.
Does the TCL X11L support gaming features like variable refresh rate?
While the sources confirm a native 144Hz refresh rate — beneficial for gaming and fast motion — they do not specify whether the TV includes variable refresh rate (VRR) technology such as HDMI 2.1 VRR or AMD FreeSync Premium Pro.
