The premise of Good morning transfers, a new segment of Sky Sports that starts on Monday, is that the current transfer window is the largest, the best and the most expensive of all time and viewers will naturally want to tune in from 9am just to make sure they don't have lost nothing while they were sleeping.
You might think that the rolling news service already covers the summer transfer activities quite well, regardless of whether or not you are an admirer of the absurdly over-baked drama of the window's conclusions on the day limit. You may also think that larger, better and more expensive terms are not necessarily mutually compatible or even desirable terms.
What the rest of the world probably thinks is that this country has some money in the middle more than real football. Money is essentially what makes the Premier League so extraordinarily appealing and, boy, we like to see it spent.
Just look at all the criticisms made at Tottenham a year ago to keep their checkbook in your pocket. No matter that they were building a new stadium or that Mauricio Pochettino's existing team proved to be good enough to reach the Champions League final, a Premier League club that refuses to throw money is evidently inviting the same kind of suspicion as the boy who tells his companions in the pub he intends to stay in the water all night.
So, if the news that the Spurs had returned to their senses and bought their first player for 18 months, he was greeted with an approaching relief, even though 18-year-old Jack Clarke was bought by Leeds with an eye to the future, sign that the club might be willing to break his transfer record for Tanguy Ndombele were practically an opportunity to put out the bunting.
Unfortunately the Lyon president, Jean-Michel Aulas, seems ready to play the same type of hardball in which Daniel Levy is specialized and, having seen the Spurs increase their offer for the French midfielder from £ 45 to £ 65 million, he seems to think that the price may go even higher.
This will be a test for Levy, usually so skilled in making sure the sales club gets the highest possible and relatively new price in offering high-end players high-end commissions with the rest of the game being he eagerly follows the result, but it seems that the Spurs are following a predetermined Pochettino project to strengthen and rejuvenate the team.
Ndombele is 22 years old, with most of his career ahead of him, while the interesting Ryan Sessegnon of Fulham is 19 years old.
It remains to be seen if the Spurs will be able to tie all their goals but, by managing to keep Pochettino's control between interests at home and abroad, they are clearly thinking in the long term.
There will probably never be a better time to sign young players than when you have just reached your first Champions League final and, although Manchester City and Liverpool remain the obvious destinations for anyone with talent and ambition, Pochettino's Spurs mix and an evolving side still capable of improvement is attractive.
The fact that Tottenham sucked up some of the most promising young promises around would not only do it Good morning transfers happy would also be to increase frustration at Chelsea, which, as things stand, cannot even attempt to replace Eden Hazard until next summer. A cynic might suggest that it is part of the reason why Chelsea has abandoned its previous policy of hiring coaches with proven pedigrees in Europe and are about to announce their first English manager in 23 years. The next manager will have to work with the resources already available to Chelsea, even if they are not only considerable, but it is frankly about the time someone has made.
While bringing Frank Lampard could be seen as a risk ahead of his limited coaching experience, in terms of his ability to relate and assimilate talents like Fikayo Tomori, Reece James and the army of other players who have been on loan, the return of the former club midfielder would make perfect sense.
Realistically Chelsea could struggle to match third-place last season – it might even get the credit it deserves at some point for a decent end to a difficult campaign – yet, if its successor can call in some of the players that the club has published in Europe and forging a team ethos similar to what Pochettino promoted at Spurs, which could also be considered progress.
The cynicism mentioned above would probably conclude that Chelsea is no longer able to attract more important foreign coaches, with Hazard gone, a ban on moving in and little hope of capturing City and Liverpool anyway, even after a & # 39 another stormy season and yet another managerial departure it is possible that someone at Stamford Bridge would prefer a quieter and simpler life.
No one would suggest for a moment that Pep Guardiola, Jürgen Klopp or Pochettino are not requesting supervisors but their longevity suggests they have the right balance. Guardiola will start his fourth season at City in a couple of months, Klopp the fifth in Liverpool, Pochettino the sixth at Spurs. In the Roman era, Abramovich, no Chelsea coach lasted longer than Claudio Ranieri's four years, and that particular illusion of permanence occurred only because he had done three years before the Russian takeover. The nationality of the new Chelsea manager could be random at the end. The club just needs something in their culture to change.