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Real Madrid has passed Manchester United to become the most important football brand in the world, according to a new report.
Brand Finance has published the annual results for Thursday (H / t Inside World Football), with Real the leading club on the list of the most valuable and strongest brands.
The value of Los Blancos increased by about 27 percent to € 1.664 million, while United fell to € 1.472 million, a loss of almost six percent.
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The most important #footballbrands revealed!
– @realmadrid knocks @ManUtd at the top of the rankings, even the strongest triumph of #football #brand
– @premierleague dominates with 17 clubs
– @Bundesliga_DE follow with 13 but keep @LaLiga behind for the total value of the brand
REPORT: https://t.co/jdDOwVCJzi https://t.co/HlgEkEj9VD
The 50 best major soccer brands 2018/19 (Brand Finance) https://t.co/lBe0fcT4CN
Barcelona is the third in the ranking of values and the second in the list of strongest brands. Bayern Munich and Manchester City complete the top five on the value list, while Liverpool beat the Citizens on the list of strongest brands, finishing fifth.
Tifo Football illustrated how Los Blancos has become the most valuable club in the world:
The report explained how the mediocre results and the uninspired game damaged United's value:
"In recent years, Manchester United has disappointed on the pitch in both the Premier League and the UEFA Champions League. The public perceptions of the brand have deteriorated as Manchester United ranks 18th among the best clubs in the world for "playing exciting football", as revealed by the original research on Brand Finance fans."
The growth of the Real is remarkable and by far the largest in the top 10. The ninth ranked Paris Saint-Germain had the second largest growth, with 21.3%, while Tottenham Hotspur and Liverpool also exceeded the barrier of 20 %. Outside the top 10, Seville recorded the highest growth, by almost 50 percent.
Real growth is all the more remarkable considering that last summer they lost their highest profile player, with the club's top scorer Cristiano Ronaldo joining Juventus. The Italian champions did not fit into the top 10 of the most valuable brands and ended up in ninth place among the strongest brands.
Luca Bruno / Associated Press
Furthermore, Real has not boasted any main trophy in the 2018-19 season, apart from the FIFA Club World Cup, and will end up well behind the Barcelona champions and Atletico Madrid in the Liga title race.
With 17 participants, the Premier League has more clubs in the top 50 than any other competition. Wolverhampton Wanderers was the new competitor with the highest score, at 28, beating teams of the caliber of Sevilla, Celtic and even the semi-finalists of the Ajax Champions League.
The overall value of the Premier League has also diminished that of other championships. At € 8,863 million, it more than doubled that of the second Liga, which stood at € 3.998 million.