Benchmarking report highlights benefits and polarization | Within UEFA

UEFA has published the eleventh edition of the European Football Footballing Landscape report, its annual comparative evaluation report of club licenses on European football.

Download the report here.

The latest report details that the 2018 financial year was the second consecutive year of overall profitability for European football of first division clubs: a significant change compared to the losses of € 5 billion that were recorded in just three years in the change from the decade before UEFA The financial regulations for fair play were introduced.

In the preface to the report, UEFA President Aleksander Čeferin said: “As the financial performance has improved, the financial position of the clubs has become significantly healthier, with net assets increasing from less than € 2 one billion to more than € 9 billion in the space of a decade, a testament to the success of UEFA’s Fair Play financial regulations, the stable European football ecosystem and sustained and sensible investment. “

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This year’s report once again presents a panoramic image of European football, and this year, for the first time, includes a profile of women’s national football, as well as some initial findings from a large study covering more than 900 training facilities for clubs . This complements the standard chapters on club ownership, stadium infrastructure, supporters, sponsorship and league and cup competitions, as well as the usual detailed analysis of financial matters.

The report focuses on how the stable European football ecosystem, helped by sensible regulation, has helped club football to 20 consecutive years of revenue growth. In fact, the revenues of the European club of the top division increased in total from € 20 billion to € 21 billion in 2018.

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But he also points out that revenues continue to be concentrated, with the proportion of revenues generated by the ‘big 5 leagues’ that reach a record 75%. Preliminary 2019 reports indicate that, for the first time, the 30 major clubs will be responsible for more than half of all top division club revenues. On the other side of the equation, the salary bill of the 98 clubs of the ‘big 5’ increased by more than one billion euros, representing 88% of all salary growth, and these clubs were responsible for 85% of the Gross transfer expense and 75% of the main profit transfer division.

Aleksander Čeferin said: “The report highlights a series of threats to the stability and success of continuing European football. These include the risks of income polarization fueled by globalization, a fragmented media landscape and cases of excessive dependence. in revenue from the transfer activity The report also shows that European club football is strong, united and resilient, and I am sure that European football can overcome and overcome these challenges and others as successfully as we face the threat of losses spiraling in the recent past. “

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Other key findings in the report include:

  • The average attendance to the league of the national top division reached a record in 2018/19 with 105 million viewers in total. The improvement of the stadium infrastructure led to a healthy 8% increase in ticket revenues.
  • Following exceptional television-driven gains reported last year, wages increased at a faster rate (9.4%) in 2018. Salary growth was driven primarily by the richest league clubs and the main KPI , the salary / income ratio, now stands at 64%.
  • For the first time, women’s football joins men’s football under the UEFA club licensing regime. The women’s soccer club base is rapidly expanding with 52 top-level leagues that comprise on average 9.3 clubs, compared with 12.3 clubs for the equivalent male leagues.
  • 80% of clubs reported a significant investment in training facilities in the last five years. These investments exceeded one million euros for one in three of these clubs. Solidarity payments made as part of UEFA’s HatTrick program are commonly mentioned as a source of funding when it comes to financial improvements.
  • Football has an exceptionally wide appeal, since only the retail sector (17%) and the game (13%) adorn more than 10% of club shirts.

  • European football increasingly has a great international appeal with 150 foreign sponsors of shirts, including 36 Asian and 19 North American companies.

Download the full report here

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