Showa Gakuin Junior and Senior High School (Ichikawa City, Chiba Prefecture) has started exploratory learning with a systematic program for 6 years this year. Among the many programs, the one that catches the eye is the “entrepreneurship education” conducted at high school 2. With the support of the Small and Medium-sized Enterprise Agency, he learned marketing methods from a professor at a professional university, and while responding to issues from companies, he acquired entrepreneurship (entrepreneurship) such as creativity and problem-solving ability. I visited the school and saw the class.
Six years of exploration under the themes of “self,” “others,” and “society.”
“Our school’s inquiry learning is based on the idea of ESD (Education for Sustainable Development), and the major themes are” to know oneself, “” to know others, “and” to know society. ” We will explore ourselves and what we are interested in, then expand our scope to others, and finally connect to society. We will go through this cycle twice in six years. ” Professor Ryoichiro Nakayama, who is in charge of inquiry learning, explains the characteristics of inquiry learning at the school as follows.
In middle 1, work for self-understanding, such as creating one’s own history, is done. In middle 2 we will focus on society while learning about work, and in middle 3 we will work on solving social issues. In high school 1, we will carry out work to reconsider ourselves again, in high school 2, we will work on “entrepreneurship education” related to society, and in high school 3, we will work on free research as a culmination.
Among the various programs for six years, the one that stands out is the “entrepreneurship education” conducted at high school 2. Regarding the purpose, Professor Nakayama said, “The” entrepreneurship education “that we are capturing is not education for fostering entrepreneurs, but creativity, a spirit of challenge, the ability to pave the way for ourselves, and the problems necessary for that. It’s about cultivating entrepreneurship, such as problem-solving. “
When starting “entrepreneurship education”, the school applied for the “entrepreneurship education program” promoted by the Small and Medium Enterprise Agency and has been certified as an implementing school. This year, with the support of the agency, we are working on solving the management issues presented by “QQ English (QQE),” which operates an online English conversation school. With the cooperation of “Information Management Innovation Professional University (iU)”, high school students are taking on this challenge while learning how to analyze management issues.
Learn how to analyze management issues from a university professor
In the “Entrepreneurship Education” program, the management issues presented by QQE are “How to make QQE buzz on SNS?” “Let’s develop online English conversation products for Kids!” “QQE is SDGs (sustainable) in the Philippines. Possible development goals) How to solve the problems? “
“The first two are the issues that QQE actually has. Especially, online English conversation for kids has few business examples in Japan, so it would be interesting if we could develop products. Finally, the QQE teacher is in the Philippines. Based on being a person, I made it for students who are more interested in social issues than in business, “says Professor Nakayama.
This program uses a “comprehensive inquiry time” that lasts for two hours every other week, and all high school students work together. At first, as a kick-off event, we held a simulated business experience, an industry survey, and a lecture by the head of QQE. After that, the students were divided into teams of about four and selected their own tasks from three tasks. Furthermore, on September 29, I was given a lecture by Associate Professor Shinichiro Kawakami of iU to learn how to analyze management issues.
Associate Professor Kawakami’s lecture on that day was delivered online on Zoom on the screens of each classroom under the theme of “thinking about new products and services.” Initially, he planned to give a face-to-face lecture, but he said he changed it online because the state of emergency was extended.
First, in order to understand the basic idea of new business development, Associate Professor Kawakami assumed a fictitious business of “making nutritional foods with a diet effect” and explained the plan. Then he asked, “What do you think of this business, are there any problems?” After collecting and sharing the opinions of several students online, Associate Professor Kawakami said, “The biggest point of business creation is customer needs. It is most important that something is” happy for someone “.” Said.
Next, in order to understand customer needs, we learned how to create a “customer journey” that graphs the process of behavior, thoughts, and emotions until a customer purchases a product or service. The students created a “customer journey” on their tablet terminals, assuming that they would be customers who want to send something on SNS.
In addition, as a work to extract the problems that customers have and think about the causes, the problem of shopping bags at convenience stores is taken up, and the reason why a certain number of people continue to buy shopping bags even if they are charged is “Why analysis”. I washed it out with the technique.
After receiving another lecture by Associate Professor Kawakami, each team will prepare for a presentation on the solution to the problem and will make a final presentation at the “Inquiry Festival” to be held at the end of January next year. Excellent proposers are also planned to be hired as QQE internships.
Exciting entrepreneurship education and mixed middle and high school seminars
“In the program, it was fresh and interesting to hear from outsiders, and I learned that even one problem has different perspectives and analysis methods depending on the person,” says Tamaki. “At first, I was wondering why high school students received” entrepreneurship education, “but now when I become a member of society, I have to solve problems myself, and even if I think differently, my opinion. By saying, I have come to understand that I can make better things. “
Professor Nakayama also says, “The main aim of the program is to develop problem-solving skills.” “Not only is it a power that can be put to good use in society, but problem-solving methods also lead to learning in subjects. It is also the learning method of formulating, verifying, modifying, and formulating hypotheses for science. Also, in daily study, if the grade of a certain subject does not improve, you can analyze what is the cause, identify the root cause, and take measures. “
Regarding future “entrepreneurship education,” Professor Nakayama says, “I want to incorporate a sense of excitement.” “This year’s program was a valuable experience for me to get in touch with the actual business, but it may have been a little more difficult. I wanted to make the content more interesting for students to explore.” thinking about”. Next year, he is planning a new project with the people involved in Oriental Land Co., Ltd., which operates Tokyo Disney Resort.
The school is also planning a “middle and high school mixed seminar” for inquiry learning with the goal of next year. “Each teacher holds a seminar in his / her favorite field, and junior and senior high school students take what they are interested in. It is good to have a vertical relationship. And through inquiry learning, from oneself to others and society. I would like to broaden my consciousness and at the same time connect learning from inquiry to subject and subject to society, and create a cycle of exploring social problems again. “
(Text: Tomomi Kitano Photo: Support for junior high school exams)
For those who want to know more about Showa Gakuin Junior and Senior High School