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cannes Lions Awards Celebrate Creative Excellence in Advertising
Apple, AXA, and Dove campaigns honored for innovation and impact at the prestigious advertising festival.
By Invented Reporter | CANNES – 2025/06/19 20:02:32
The Cannes lions International Festival of Creativity has recognized outstanding advertising campaigns, awarding Grand Prix honors to Apple, AXA, and Dove for their innovative and impactful work. The awards celebrate creative effectiveness, business transformation, and strategic thinking in the advertising industry.
Apple’s “Shot on iPhone” Campaign Wins Creative Effectiveness Grand Prix
The tagline has even become part of the vernacular for photographers and videographers.
Apple’s “shot on iPhone” campaign, celebrating its 10th anniversary, received the Grand Prix for Creative Effectiveness. The campaign, developed by TBWAMedia Arts Lab, highlights the iPhone as a tool for anyone to create compelling content. Apple’s marketing leader, Tor Myhren, previously called it a “ridiculously simple” idea. the campaign’s influence is evident in the widespread adoption of the “Shot on iPhone” tagline by photographers and videographers, and even in professional productions like the new Danny Boyle film, “28 Days Later,” which is
