Immediate Relief and Long-Term Recovery

In response to the widespread devastation caused by recent forest fires, Shinsegae Group has announced a ₩500 million (approximately $370,000 USD) contribution to support recovery efforts. This financial aid will be channeled through the Hope Bridge National disaster Relief Association, ensuring that resources are directed towards both immediate needs and long-term restoration projects.

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E-Mart and Affiliates Mobilize to Provide Essential Supplies

Beyond the monetary donation, key Shinsegae affiliates, including E-Mart and E-Mart 24, are actively providing crucial supplies to those impacted by the fires. These include daily necessities, sanitary products, and clothing, distributed in collaboration with local governments and relief organizations. This coordinated effort ensures that aid reaches those who need it most efficiently.

We decided to support the recovery and daily necessities to add strength to those who have been damaged by the forest fires.

Shinsegae Group Official

E-Mart 24, the convenience store chain, has already delivered over 600 relief packages containing essential items like masks, beverages, and energy bars to affected areas, including Uiseong-gun and Sancheong-gun.

Shinsegae’s Ongoing commitment to Disaster Relief

This recent contribution is part of Shinsegae Group’s ongoing commitment to supporting communities in times of need. In February of last year, E-Mart donated ₩100 million to the Korean Red cross, contributing significantly to the organization’s emergency relief efforts. This donation also included 250 emergency relief sets prepared by the Korean Red Cross.

Furthermore, E-Mart has pledged to provide additional support through nearby areas if requested by local governments, demonstrating a flexible and responsive approach to disaster relief.

The Broader Context of Disaster Relief in South Korea

South Korea has experienced a number of natural disasters in recent years, highlighting the importance of corporate social responsibility in providing aid and support. According to the National Disaster Management Research Institute, forest fires have become increasingly frequent and intense due to climate change, necessitating proactive measures for prevention and response.

Shinsegae Group’s contribution serves as an example of how corporations can play a vital role in supporting communities affected by these events, complementing government efforts and providing much-needed resources to those in need.