Shanghai Fashion Week: Pivoting Through Economic Challenges
Shanghai Fashion Week (SFW) is navigating a challenging economic landscape, emphasizing adaptability and global inclusivity. Led by Xiaolei Lv, executive vice chairman of the Shanghai Fashion Designer Association, SFW has spent the past decade elevating its infrastructure to cater to China’s burgeoning demand for designer fashion. However, the recent economic slowdown has prompted a strategic pivot, focusing on international collaboration and diversification.
Scaling Down to Scale Up
In response to a sluggish local economy, Shanghai Fashion Week has downsized its events, making way for a more diverse and global lineup of brands. The fall 2025 edition, running from March 25 to 31, will feature 100 brands, showcasing a balanced mix of local and international talent.
Kickstarting with EP Yaying
The official calendar will be kicked off by EP Yaying, a high-end womenswear brand headquartered in Jingbo. This 90-minute high-speed train ride away from Shanghai brings a touch of elegance and sophistication to the opening runway.
A Global Fashion Hub
**Growing International Reach**
This year, SFW will see the debut of several international brands, including notable names like Georgina Chapman’s Marchesa, Lorena Antoniazzi from Italy, Vietnamese label Lsoul, and American brand Auteur Studio. These global additions are part of a broader initiative to foster international growth and economic diversification. In this vein, African exports and Chinese designers are working together to create a more diverse and inclusive showcase.
**African Exports**
Supported by the African Export-Import Bank, more than 20 designer brands from Africa, including Imprint Za by Mzukizi imbane, Rich Mnisi, David Tlale, and Mantsho will exhibit their latest collections at Mode, SFW’s official showroom. This initiative provides an invaluable opportunity for these brands to reach a global audience and diversify their revenue streams. For instance, David Tlale’s distinctive designs have garnered international acclaim, making him a perfect fit for the global stage.
**International Incentives**
The influx of global brands from over 30 countries for the forthcoming season can be largely attributed to the Shanghai Government’s “First in Shanghai” initiative, introduced last April. This action plan organizes and promotes product launches between March and May each year. It supports brands opening their first stores or organizing debut events in Shanghai, offering a bonus of 1 million renminbi (around $137,875) for the first store in Asia. These incentives underscore Shanghai’s commitment to becoming a global fashion hub. For example, brands like Marchesa, known for their opulent and intricate designs, have seized this opportunity to expand their market presence.
Labelhood: Fostering Emerging Talent
At the epicenter of SFW’s emerging talent initiatives is Labelhood, a platform dedicated to lowering costs without diminishing creativity. According to founder Tasha Liu, Labelhood’s goal is to make fashion accessible and inclusive for new designers. This year’s showcase will feature multiple runway presentations, including debuts from multicultural brands like Papi Lav, Le Ngok, and Zita Tan.
The Ralph Lauren Shop-in-Show Experience
In a groundbreaking move, Ralph Lauren will stage its first “see now, buy now” runway show in Asia on April 2. Held at the Rojo Art Space in Shanghai, this event features the World of Ralph Lauren, including the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren lines. Originally premiering in Bridgehampton during New York Fashion Week in September 2024, the Shanghai show will offer a unique, immersive experience for attendees, breaking down geographical barriers in the fashion industry. Upcoming events include Ralph Lauren’s Spring Festive Collections, showcasing classic American style in a cross-continental infusion of global and local influences.
Fashion Asia Hong Kong: Bridging East and West
Fashion Asia Hong Kong, operated by the Hong Kong Design Center, will present the “10 Asian Designers to the Watch” exhibition, highlighting emerging talents as well as established names like Juntae Kim from South Korea, Grace Ling from New York, and Tanaka Daisuke from Japan. This exhibition underscores the importance of cross-cultural collaboration, aiding in the sustainable development of the fashion industry.
When is Shanghai Fashion Week 2025?
The fall 2025 edition of Shanghai Fashion Week is scheduled to take place from March 25 to 31, 2025.
Which international brands are debuting at Shanghai Fashion Week 2025?
Several international brands, including Georgina Chapman’s Marchesa, Lorena Antoniazzi from Italy, Vietnamese label Lsoul, and American brand Auteur Studio, will showcase their collections for the first time at SFW 2025.
What is the “First in Shanghai” initiative?
The “First in Shanghai” initiative, launched in April, offers incentives to brands opening their first stores or organizing debut events in Shanghai between March and May, including a bonus of 1 million renminbi (around $137,875) for the first store in Asia.
Table: Key Highlights of Shanghai Fashion Week 2025
| Event | Key Dates | Details |
|---|---|---|
| Official Showcase | March 25-31, 2025 | 100 brands featuring EP Yaying, Georgina Chapman’s Marchesa, Lsoul, and others |
| Labelhood Showcase | Included in official calendar | Involvements of emerging talents and a showcase of 9 brands |
| Ralph Lauren Event | April 2, 2025 | The first “see now, buy now” experience in Asia |
| “First in Shanghai” Initiative | Peak Period: March – May | A bonus of up to 1 million renminbi for first stores in Asia |
Did You Know?
The African Export-Import Bank’s support for 20 designer brands from Africa showcases the global reach and diversity of Shanghai Fashion Week, setting it apart as a true global fashion hub.
Pro Tips for Attending Shanghai Fashion Week
- Plan your schedule in advance to catch the diverse range of local and international shows.
- Visit Labelhood for an exclusive look at up-and-coming designers and emerging talents.
- Check out the “World of Ralph Lauren” for an immersive shopping experience.
Join the Conversation
Are you a retail founder or buyer attending this event? Let us know what you think! Who do you have your eyes on for the future of SFW? Which brand are you most looking forward to seeing? Share your thoughts in the comments below.
Explore More
Dive deeper into the world of fashion by exploring trends and designer spotlights. Follow for the latest updates and insights on Shanghai Fashion Week and beyond. Subscribe to receive new stories in your inbox.