Service “heyhey” landing in Japan to receive a surprise video message from a longing talent[Additional notes]| TechCrunch Japan

Heyhey, who connects talent and fans, landed in Japan

Heyhey Japan, which provides a new platform service “heyhey” that connects talents and fans, announced on March 4th that it will start service in Japan. heyhey is a service from India that has a simple mechanism in which when a user sends a request to a talent, the talent sends back a reaction movie. It also plays a role as a charitable activity, such as contributing a part of the profit from the service as a social contribution activity fund.

The effects of the new coronavirus, which spread worldwide in 2020, have changed the lifestyle that many people took for granted. Due to the corona, artists’ concerts, watching sports, music festivals, etc. have been postponed or canceled, and the content that people enjoyed as entertainment can no longer be enjoyed as before. Under such circumstances, heyhey was born as an unprecedented way of engaging talents and fans.

[3月4日16:15 追記]

The heyhey group is headquartered in Singapore with branch offices in India and Japan. Caleb Franklin, founder and CEO of the heyhey group, is a graduate of Harvard University and has a background of representing CAA India as Managing Director of CAA, one of the four major talent agents in the United States. Familiar with the entertainment industry such as the United States and India.

Caleb Franklin conveys his thoughts with a video message

Caleb Franklin conveys his thoughts with a video message

At the “heyhey” Japan launch launch on March 4, Caleb Franklin said in a video message, “Heyhey should be a world-class platform. Asia’s most after deployment in India. I am very happy to be able to start the service in Japan, which is an important base. ” In India, talents who have already performed in Hollywood and YouTuber, who boasts millions of registered users, are also participating in heyhey.

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heyhey is intended to be used as a “surprise gift” to please or surprise family and friends at life events such as birthdays, anniversaries, weddings and exams. The feature is “personalized message”. By sharing the memories and episodes of each person as a starting point, it will become a “surprise & social return type communication platform service” that builds a deeper relationship between talents and fans.

Connecting talent and fans in a new way

Connecting talent and fans in a new way

[3月4日16:15 追記]

There is no heyhey app, and using heyhey starts with free registration on HP. The actual charge will be incurred after the video message is received.

The user selects a talent (hey! Star), describes what kind of message he wants from the dedicated form, and sends it. After sending the request, the request will be officially delivered to the talent after checking the system. After the talent shoots the video message, the user can receive the URL of the video message by email. The video message is supposed to come within a week of the request.

In the case of a surprise, the other party can play the video message from their own smartphone simply by sharing the URL of the video message received by the user.

Toshinobu Aikyo, the representative of heyhey Japan, explained at the recital that “heyhey has the advantage of being able to directly connect talents and fans,” and said, “We are looking to add the hey! Star lineup of not only domestic but also overseas celebrities in the future. We will expand the service by putting it in. “

Mr. Toshinobu Aikyo explaining the service outline at the recital

Mr. Toshinobu Aikyo explaining the service outline at the recital

In addition, at the recital, Mr. Toshiaki Hirose, a former rugby representative from Japan who is also an outside director of heyhey Japan and an official ambassador, and Mr. Hiroko Mima, the official ambassador of Miss Universe Japan, actually registered with hey! Star. Karen Michibata, a model talent, took the stage.

(From left) Mima, Hirose, Michibata

(From left) Mima, Hirose, Michibata

The service has begun to be provided in Japan, and Mr. Hirose said, “Today is the kick-off. I want to make the service even better from here and make many people happy.” Mima said, “In addition to events such as weddings, I want you to use it when you want to have the courage to push yourself,’I want someone to push your back.'”

Michibata shows off a video message shot on the stage

Michibata shows off a video message shot on the stage

At the recital, Mr. Michibata also shot a video message on the stage. In response to becoming hey! Star, Michibata said, “I am very happy to be in a position to make someone smile. Not only the person watching the video message, but also the person who requested it smiles. I can be. It’s a great happiness for everyone to smile. “

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In March 2021, which marks the 10th anniversary of the 2011 off the Pacific coast of Tohoku Earthquake (Great East Japan Earthquake), the period from March 5 to March 28, “Let’s do our best together, A charity campaign with the theme of “Tohoku!” 50% of the revenue generated from using the service will be donated to the Great East Japan Earthquake Reconstruction Assistance Foundation.

[3月4日16:15 追記]

Aikyo announced that a surprise event will be held on March 11th, saying, “We are planning a special charity event by a well-known group. We cannot announce the details yet, but please look forward to it.”

* Hey! Star lineup (as of March 4, 2021)

Yukio Iketani, Kyoko Iwasaki, Sayaka Aoki, Shonan Bellmare, Masako Chiba, Nobutaka Tsubota, Naoki Tsukahara, Toshiro Hirose, Momoka Miura, Karen Michibata, Hiroko Mima, Akihito Yamada. Titles omitted.

Category: Internet service
Tags: heyhey, japan

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