Rotterdam fashion designer goes to New York Fashion Week with slow fashion collection


It was just as exciting whether it would succeed financially, because participating in New York Fashion Week can cost something: more than ten thousand euros. Not only do designers have to pay to participate, but also making the clothes, the investment in the materials, the trip to New York, the stay and the transport of the clothes cost a lot of money.

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Mirjam Manusama. Photo: Nanda Hagenaars

Successful crowdfunding

Mirjam managed to collect enough money with the help of a crowdfunding campaign. “The campaign came online a month and a half ago. It went like a rocket, I reached my goal within a week.”

She is very grateful to all donors. “I did not expect that there would be so much support in such a short time. It was exciting, because we are in a very annoying situation with corona. Everyone is having a harder time than usual, but it worked out. So beautiful to see Really great, “laughs the designer.

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Manusama Nuance items. An illustration of Soul | A

Still exciting

The organization of Fashion Week is already in full preparation. “For them it will continue as it is now. They are busy with possible measures and how they will do it there in connection with corona,” says Mirjam.

She is scheduled to fly to New York on September 5. The show is on September 13. “Because of corona, the only question is whether it can continue. I have contact with the organization about the situation here in mid-August, so whether I can travel from the Netherlands.”

In any case, she remains assured of her place. If it does not take place in September, she can participate in the next edition in February 2021.

Androgynous and durable

Anima | Animus, with which she goes to the fashion spectacle, is a special androgynous collection. That means it can be worn by anyone, regardless of gender. As Mirjam himself describes it: “It embodies the masculine in the feminine and the feminine in the masculine.” Her goal is to break through gender stereotypes.

Making conscious choices during the production process is important to her. Mirjam makes so-called slow fashion, the opposite of fast fashion: no polluting mass production, but with sustainable materials that are produced in an environmentally friendly manner. She mainly works with cotton, linen and hemp.

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Manusama Nuance items

“The clothing industry is one of the most polluting sectors,” explains Mirjam. “I think that if we become aware of the negative impact, there can be a change.”

She tries to bridge the gap between high fashion and sustainability. “They are two markets and two target groups. What you see is that high fashion and sustainability are really different things, which do not yet go together. Absurd that it is separate.” She is happy that with her participation in the fashion festival, she can link these two worlds.


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