BYD Officially launches with Electric Vehicle Lineup

BYD, a leading Chinese automotive manufacturer, has officially entered the Romanian market with a selection of four electric models. The company’s Deputy Country Manager for Romania,Andrei duică,announced plans to double the number of dealerships by the end of the year,signaling a strong commitment to growth in the region [[1]].

The move signifies a growing trend of Chinese electric vehicles gaining traction in European markets, driven by competitive pricing and advanced technology. The starting price for BYD models in Romania is approximately €22,600.

Chery Set to Debut in Romania, Targeting the SUV Segment

Chery, another major Chinese car company with a significant international presence, is preparing to launch sales in Romania in the latter half of 2025 [[2]] [[3]]. This expansion is part of a broader strategy to penetrate Central and Eastern European markets. Chery’s initial offerings will focus on SUVs, notably the TIGGO range, through a partnership with Grupul Auto Italia, a part of the Samelet Group [[3]].

The entry of Chery into the Romanian market is expected to intensify competition, especially within the popular SUV segment. Industry analysts suggest that Chery’s TIGGO models could pose a challenge to established brands, including Dacia, particularly its upcoming Bigster model.

Market Dynamics and Potential Impact

The influx of Chinese automakers into Romania is poised to reshape the automotive landscape. With competitive pricing and a focus on electric and SUV models, these companies are strategically targeting key market segments. The introduction of models like the BYD Seal U DM-i, a plug-in hybrid SUV, is anticipated to resonate well with local consumers, according to Andrei Duica.

This increased competition could benefit Romanian consumers through greater choice and possibly lower prices. Though, it also presents challenges for established automakers who will need to adapt to the changing market dynamics.

new Regulations for Romanian Drivers

Starting May 15th, Romanian drivers holding a category B license will experience changes related to driving regulations. While the exact nature of these changes isn’t specified, it’s an vital development for all licensed drivers in the country.