A New Chapter for reformation in the European Market

reformation, the Los Angeles-based fashion brand known for its commitment to sustainability and vintage-inspired designs, is set to launch its first store in France. This move signifies a major step in the brand’s international expansion, aiming to solidify its presence in both the French and broader european markets.

prime Location in the Heart of Parisian Fashion

The new Reformation flagship will be located at 20, rue des Francs-Bourgeois in the 3rd arrondissement, a vibrant district known as Le Marais. This area is a hub for fashion, art, and culture, situated near renowned museums like the Musée Picasso and the Musée Cognacq-Jay. The store will be neighbors with other established brands like Kujten and Pandora,further cementing reformation’s position in the premium fashion segment.

Sustainable Style: What to Expect

The store will showcase Reformation’s signature women’s fashion collections, featuring a blend of vintage aesthetics and modern sensibilities. Shoppers can expect to find a wide range of items, including dresses, denim, coats, shoes, and leather goods. The brand’s lifestyle approach emphasizes creating pieces that are both stylish and environmentally conscious.

Reformation’s rise: From LA to Global Recognition

Founded in 2009, Reformation has grown from a local Los Angeles brand to an international name, boasting over 50 stores across the United States, Canada, and the United Kingdom. In France, Reformation products were previously available exclusively at Le Bon Marché, the prestigious Parisian department store. This new flagship store marks a significant upgrade in the brand’s presence in the country.

As of 2024, the global sustainable fashion market was valued at approximately $7.5 billion USD, and is projected to reach over $12 billion by 2030, reflecting the growing consumer demand for eco-friendly clothing options. Reformation is well-positioned to capitalize on this trend with its commitment to sustainable practices and stylish designs.

Eco-Conscious Fashion in a Fast-Fashion World

Reformation, under the leadership of CEO Hali Borenstein as 2020, champions an eco-responsible choice to fast fashion. The brand, founded by Yael Aflalo, has gained immense popularity, becoming a favorite among celebrities like Jennifer Lopez, selena Gomez, and Emma Chamberlain.Industry sources indicate that Reformation’s turnover exceeded $350 million in early 2024, demonstrating its strong market position.

“Sustainability is not a trend, it’s a necessity.We believe that fashion can be part of the solution, not the problem.”

– Hali Borenstein, CEO of Reformation