RAM: behind the scenes of the meeting to revive tourism


The Minister of Tourism, Handicrafts, Air Transport and Social Economy held a working meeting with Royal Air Maroc, the Moroccan National Tourism Office and operators of the tourism sector. Objective: prepare for the recovery.

Initiated by the Minister of Tourism, Crafts, Air Transport and Social Economy, Nadia Fettah Alaoui, a working meeting was held last Thursday at the headquarters of Royal Air Maroc. In addition to the minister, were present Hamid Addou, CEO of the airline, Adel El El Fakir, director general of the Moroccan National Tourism Office (ONMT), and representatives of the National Tourism Confederation, in particular Abdellatif Kabbaj, Hamid Bentahar and Abbas Azzouzi. “The meeting at RAM headquarters was held for several reasons. First, because the tourism sector is strategic for our airline. RAM is the leading tourist carrier in Morocco; contributing to the development of this sector in our country is therefore a very important mission for us, ”Hamid Addou told Les Inspirations ÉCO.

This public-private working session was an opportunity to identify the needs in terms of aviation programming in the short and medium terms, and to collectively explore the avenues for mitigating the impact of the Covid crisis. 19 on two interdependent sectors, air transport and tourism. “We first sketched the overall situation of the pandemic in Morocco, then reviewed the situation of the source markets,” Addou explains in this regard. Through this workshop, the different parties dealt with issues related to preparing for the potential arrival of international travelers. Following the decision of the Ministry of Foreign Affairs and African Cooperation, to allow foreign nationals presenting a confirmed hotel reservation to access Moroccan territory, “we also discussed the deployment of more air capacities, especially for certain tourist destinations, including Marrakech. Indeed, today, the flights are more concentrated at the level of Casablanca ”, affirms the CEO of RAM.

For their part, tourism professionals are preparing the marketing of their products, particularly hotel stays. The ONMT, for its part, is preparing the marketing of the Morocco destination. And Addou concluded, assuring that “it is teamwork which should allow us to participate in restarting the sector”. Indeed, RAM is ready to take part in a constructive approach to support national tourism stakeholders and ensure the revival of the sector. This initiative is therefore part of a coordination approach between RAM and the tourism sector, so as to guarantee better efficiency and optimize the impact of future operations on air transport and tourism in Morocco.

Sanae Raqui / Eco Inspirations

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