At the basis of the decision there are probably the disappointing results of the well -known German sports brand. François Pinault would have decided to sell Puma. The news published by Bloomberg made the title to the Frankfurt Stock Exchange where yesterday came to earn 18% and then close at +16% about 21.73 euros. In a single day he earned over 1/3 of what he has lost in the last year due to minor sales and US duties, opening a new chapter on the stock exchange speculation front.
Potential buyers
The Pinault family is also Kering‘s main shareholder through Holding Artemis, who in turn controls 29% of the shoe and sportswear factory founded by Rudolf Dassler in Germany in 1924. The brother Adolf, for the record, founded Rivale Adidas in 1948. In 2007 Puma entered the Kering group, to then leave 11 years later, however remaining under the protective umbrella of the Pinault, which is supported by 8 investors at 3%, including Barclays, BlackRock and Lazard, while 48% are represented by ‘other shareholders’ with lower shares. According to Bloomberg, Artemis is evaluating several options, including the sale of his 29% share in the sports brand. According to well -informed sources, the family’s advisors have already contacted some potential buyers such as Anta Sports Product and Li Ning as well as US producers and funds in the Middle East. Anta Sports Products is the Chinese multinational active in sports shoes, for leisure and clothing and is the third company in the sector in the world for revenues behind Nike and Adidas and in front of Li-Ning. Anta can count on the collaboration of famous athletes such as Kyrie Irving of the Dallas and Klay Thompson of the Dallas Maverks and the former world champion and Olympic of the middle -distance and marathon Kenesisa Bakele. Among the partners, the ex-ex-headlashes of the NBA Dwyane Wade and the Chinese ping pong but long-sided champion. For some time, the German clothing and sports shoes do not navigate in good waters and the titles have lost over 50% in the last year due to a collapse of demand and US duty, so much so as to announce smaller profits for 80 million euros last July 25. At the helm there is the CEO Arthur after 20 years of career in Adidas. In 2024 Puma filed a net profit of 281.6 million and revenues for 8.8 billion and has about 22 employees.
