Producers seek to add value to the concert experience in Puerto Rico

There are more and more singers that at the time of performing a concert in Puerto Rico They bet that the experience of their fans goes beyond just sitting down to sing for two hours.

This is how it was seen with the sale of tickets only in person to see Bad Bunny the summer of last year and which culminated in a “camping” around the José Miguel Agrelot Coliseum of Puerto Rico almost two days before opening the ticket office. Similarly, the presentations of Raw Alejandro, Karol G y Eladio Carrion outdoors and in the style of the famous festival of Coachella.

This new way of doing shows on the Island responds to the artist’s expectation of offering an unforgettable experience, placing in the hands of the event producers this assignment

This topic was part of the questions raised during the event production panel of the Next Puerto Rico Tourism Summit 2023 which is carried out to this day Puerto Rico Convention Center.

“It all starts with artists who are very daring and creative. And we roll up our sleeves and execute on his vision. That is why Puerto Rico right now means so much to the entertainment industry.”, expressed Alexander Pabon of Move Concerts.

Pabón gave Eladio Carrión as an example, who announced the third edition of “SauceGiving”an event that will include a celebrity softball game on November 26 at the Estadio Néstor Morales in Humacao.

“These are the ideas of the artists,” added the producer for his part. paco lopez of No Limit Entertainment. “(They say): ‘I want to be in person, I don’t want to sell tickets online’. And that for us (the producers) is a What?

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Surprises are part of the bet. Paco López recalled the concert of the Colombian singer Sweep last June. The interpreter of “Classy 101” announced that she would perform for the first time on the island the same week as the event. “We announced Monday and the show It’s Friday,” Feid told López at the time. “They make me run, but we do it. We look for the return and it is done ”he assured.

At that time, the two functions of “Ferxxo Nitro Jam Underground” They sold out in just two hours.

“As venue, the physical space where they are presented, we do not like to say no to these ideas. If there are no security problems, we will find a way to do it. Even if it is difficult… because the public, the artist and the producers are looking for new experiences, and we are facilitators to make it happen, ”he emphasized for his part. Jorge Pérez, regional manager of ASM Global, a company that manages the properties of the Puerto Rico Convention District Authority that includes the Jose Miguel Agrelot Coliseum of Puerto Rico and the Coca-Cola Music Hall.

Limited capacity in the venues

Another of the issues that came to light during the producers’ meeting was the problem presented by the capacity of venues to hold massive concerts and bring great shows such as, for example, Beyoncé con “Renaissance Tour” y Taylor Swift con “The Eras Tour”. It should be noted that Swift’s tour is close to surpassing the record as the most lucrative tour of all time.

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“Many people are asking for a height show like ColdplayBeyonce, this kind of showbut we don’t have a stadium of football. For the capacity of these great artists, it does not seem cost effective to come to Puerto Rico,” López explained.

“Could Puerto Rico’s economy hold a million dollar stadium? It could be,” Pérez concluded.

The Puerto Rico Coliseum, for example, has the capacity to accommodate some 18,500 spectators. Meanwhile, the Hiram Bithorn Stadium can accommodate up to 35,000 people for musical performances.

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